The Impact of Mail Order on Subsequent Donations: An Experiment

Financial Accountability and Management

Volumn 14, Issue 3, 1998, Pages 203-214

  Desmet, Pierre ^a  

^a UNIVERSITÉ PARIS DAUPHINE   (France)

Author keywords

direct marketing; experimentation; fundraising

Indexed keywords

EID: 0042023466     PISSN: 02674424     EISSN: 14680408     Source Type: Journal    
DOI: 10.1111/1468-0408.00061     Document Type: Article

References (0)