The marketing of sacred goods:Interaction of consumers and retailers

Journal of International Consumer Marketing

Volumn 13, Issue 4, 2001, Pages 5-27

  Zaidman, Nurit ^a   Lowengart, Oded ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Consumer s cultural world; Meaning transfer to objects; Religious goods marketing

Indexed keywords

EID: 0041660325     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v13n04_02     Document Type: Article

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