A conceptual framework for analyzing deception and debriefing effects in marketing research

Psychology and Marketing

Volumn 18, Issue 7, 2001, Pages 691-719

  Toy, Dan ^a   Wright, Lauren ^a   Olson, Jerry ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b California State University Chico ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040925915     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.1026     Document Type: Article

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