메뉴 건너뛰기




Volumn 18, Issue 7, 2001, Pages 578-589

Appreciating, understanding and applying universal moral principles

Author keywords

Ethics; Marketing; Moral responsibility

Indexed keywords


EID: 0040621700     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006255     Document Type: Article
Times cited : (7)

References (26)
  • 1
    • 84906472525 scopus 로고    scopus 로고
    • Drug bites man: Most arthritic dogs do great on this pill, except those that die
    • May 13
    • Adams, C. (2000), "Drug bites man: most arthritic dogs do great on this pill, except those that die", The Wall Street Journal, May 13, p. A1.
    • (2000) The Wall Street Journal
    • Adams, C.1
  • 2
    • 33748886888 scopus 로고    scopus 로고
    • Xenical ads avoid listing unpleasant side effects
    • April 3
    • Adams, C. (2001), "Xenical ads avoid listing unpleasant side effects", The Wall Street Journal, April 3, p. B1.
    • (2001) The Wall Street Journal
    • Adams, C.1
  • 3
    • 25744441773 scopus 로고    scopus 로고
    • Bunny in blackface: Why cartoon network won't run 12 bugs pix
    • May 4
    • Beatty, S. (2001), "Bunny in blackface: why cartoon network won't run 12 bugs pix", The Wall Street Journal, May 4, p. A1.
    • (2001) The Wall Street Journal
    • Beatty, S.1
  • 4
    • 0038888811 scopus 로고
    • An introduction to the principles of morals and legislation
    • rev. ed., reprinted in Goldberg, D.T. (Ed.), Holt Rhinehart and Winston, New York, NY (originally published in 1823)
    • Bentham, J. (1989), "An introduction to the principles of morals and legislation", rev. ed., reprinted in Goldberg, D.T. (Ed.), Ethical Theory and Social Issues, Holt Rhinehart and Winston, New York, NY (originally published in 1823).
    • (1989) Ethical Theory and Social Issues
    • Bentham, J.1
  • 6
    • 0003174957 scopus 로고
    • Challenging the egoistic paradigm
    • Bowie, N. (1991), "Challenging the egoistic paradigm", Business Ethics Quarterly, Vol. 1 No. 1, pp. 1-21.
    • (1991) Business Ethics Quarterly , vol.1 , Issue.1 , pp. 1-21
    • Bowie, N.1
  • 7
    • 0000739884 scopus 로고
    • Is business bluffing ethical?
    • Carr, A. Z. (1968), "Is business bluffing ethical?" Harvard Business Review, Vol. 46 No. 1, pp. 145-53.
    • (1968) Harvard Business Review , vol.46 , Issue.1 , pp. 145-153
    • Carr, A.Z.1
  • 8
    • 0005917143 scopus 로고
    • Toward a unified conception of business ethics
    • Donaldson, T. and Dunfee, T.W. (1994), "Toward a unified conception of business ethics", The Academy of Management Review, Vol. 19 No. 2, pp. 252-84.
    • (1994) The Academy of Management Review , vol.19 , Issue.2 , pp. 252-284
    • Donaldson, T.1    Dunfee, T.W.2
  • 9
    • 0001629581 scopus 로고
    • Dangerous territory: The societal marketing concept revisited
    • Gaski, J.F. (1985), "Dangerous territory: the societal marketing concept revisited", Business Horizons, Vol. 28 No. 4, pp. 42-7.
    • (1985) Business Horizons , vol.28 , Issue.4 , pp. 42-47
    • Gaski, J.F.1
  • 10
    • 26144478748 scopus 로고    scopus 로고
    • High rollers: At riverboat casinos; the free drinks come with a tragic toll
    • 23 October
    • Hallinan, J.T. (2000), "High rollers: at riverboat casinos; the free drinks come with a tragic toll", The Wall Street Journal, 23 October, p. A1.
    • (2000) The Wall Street Journal
    • Hallinan, J.T.1
  • 11
    • 0040666833 scopus 로고    scopus 로고
    • Privacy groups: Latest effort by Double Click rings hollow
    • 15 February
    • Houston Chronicle (2000), "Privacy groups: latest effort by Double Click rings hollow", Houston Chronicle, 15 February, p. 4.
    • (2000) Houston Chronicle , pp. 4
  • 12
    • 0004066349 scopus 로고
    • Oxford University Press, New York, NY
    • Jackall, R. (1988), Moral Mazes, Oxford University Press, New York, NY.
    • (1988) Moral Mazes
    • Jackall, R.1
  • 13
    • 0040073230 scopus 로고
    • Groundwork of the metaphysic of morals
    • trans. H.J. Paton, reprinted in Goldberg, D.T. (Ed.), Holt Rhinehardt and Winston, New York, NY (originally published by Hutchinson, London)
    • Kant, I. (1989), "Groundwork of the metaphysic of morals", trans. H.J. Paton, reprinted in Goldberg, D.T. (Ed.), Ethical Theory and Social Issues, Holt Rhinehardt and Winston, New York, NY (originally published by Hutchinson, London).
    • (1989) Ethical Theory and Social Issues
    • Kant, I.1
  • 14
    • 0004247732 scopus 로고
    • Mill, J.S. (1989), Utilitarianism, reprinted in Goldberg, D.T. (Ed.)., Ethical Theory and Social Issues, Holt Rhinehart and Winston, New York, NY (originally published in 1863).
    • (1989) Utilitarianism
    • Mill, J.S.1
  • 15
    • 0040073229 scopus 로고
    • Holt Rhinehart and Winston, New York, NY originally published in
    • Mill, J.S. (1989), Utilitarianism, reprinted in Goldberg, D.T. (Ed.)., Ethical Theory and Social Issues, Holt Rhinehart and Winston, New York, NY (originally published in 1863).
    • (1863) Ethical Theory and Social Issues
    • Goldberg, D.T.1
  • 18
    • 0004048289 scopus 로고
    • The Belknap Press, Cambridge, MA
    • Rawls J. (1971), A Theory of Justice, The Belknap Press, Cambridge, MA.
    • (1971) A Theory of Justice
    • Rawls, J.1
  • 19
    • 21144473089 scopus 로고
    • Searching for a place to stand: Toward a workable ethical philosophy for marketing
    • Robin, D.P. and Reidenbach, R.E. (1993), "Searching for a place to stand: toward a workable ethical philosophy for marketing", Journal of Public Policy and Marketing, Vol. 12 No. 1, pp. 97-108.
    • (1993) Journal of Public Policy and Marketing , vol.12 , Issue.1 , pp. 97-108
    • Robin, D.P.1    Reidenbach, R.E.2
  • 20
    • 4244059819 scopus 로고    scopus 로고
    • Terminix suit aims to mute a web critic
    • 3 December
    • Schmitt, R.B. (1999), "Terminix suit aims to mute a Web critic", The Wall Street Journal, 3 December, p. B1.
    • (1999) The Wall Street Journal
    • Schmitt, R.B.1
  • 21
    • 84992810779 scopus 로고    scopus 로고
    • Blowout: How the tire problem turned into a crisis for firestone and ford
    • 10 August
    • Simison, R.L., Lundegaard, Shirouzu, N. and Heller, J. (2000), "Blowout: how the tire problem turned into a crisis for Firestone and Ford", The Wall Street Journal, 10 August, p. A1.
    • (2000) The Wall Street Journal
    • Simison, R.L.1    Lundegaard2    Shirouzu, N.3    Heller, J.4
  • 22
    • 0002169952 scopus 로고
    • Marketing strategies for the ethics era
    • Smith, N.C. (1995), "Marketing strategies for the ethics era", Sloan Management Review, Vol. 36 No. 4, pp. 85-97.
    • (1995) Sloan Management Review , vol.36 , Issue.4 , pp. 85-97
    • Smith, N.C.1
  • 23
    • 0039481517 scopus 로고
    • Business ethics: Reconciling economic values with human values
    • Prakash, S.S. and Falbe, C.M. (Eds), Lexington Books, Lexington, MA
    • Steidlmeier, P. (1987), "Business ethics: reconciling economic values with human values", in Prakash, S.S. and Falbe, C.M. (Eds), Business and Society, Lexington Books, Lexington, MA.
    • (1987) Business and Society
    • Steidlmeier, P.1
  • 24
    • 0031138971 scopus 로고    scopus 로고
    • Ethical decision making in marketing: A synthesis and evaluation of scales measuring the various components of decision making in ethical situations
    • Vitell, S.J. and Ho, F.N. (1997), "Ethical decision making in marketing: a synthesis and evaluation of scales measuring the various components of decision making in ethical situations", Journal of Business Ethics, Vol. 16 No. 7, pp. 699-717.
    • (1997) Journal of Business Ethics , vol.16 , Issue.7 , pp. 699-717
    • Vitell, S.J.1    Ho, F.N.2
  • 25
    • 0039629582 scopus 로고
    • Justice and equality
    • Brandt, R.B. (Ed.), Prentice-Hall, Englewood Cliffs, NJ
    • Vlastos, G. (1962), "Justice and equality", in Brandt, R.B. (Ed.), Social Justice, Prentice-Hall, Englewood Cliffs, NJ.
    • (1962) Social Justice
    • Vlastos, G.1
  • 26
    • 0039481515 scopus 로고
    • Rights, human rights, and racial discrimination
    • Wasserstrom, R. (1964), "Rights, human rights, and racial discrimination", The Journal of Philosophy, Vol. 61 No. 20, pp. 628-41.
    • (1964) The Journal of Philosophy , vol.61 , Issue.20 , pp. 628-641
    • Wasserstrom, R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.