Optimal temporal policies in fluid milk advertising

American Journal of Agricultural Economics

Volumn 82, Issue 2, 2000, Pages 274-286

  Vande Kamp, Philip R ^a   Kaiser, Harry M ^b  

^a Northwest Airlines   (United States)

^b Cornell University ^*  (United States)

Author keywords

Advertising; Asymmetry; Generic promotion; Milk; Pulsing; Recursive dynamic optimization

Indexed keywords

EID: 0040360369     PISSN: 00029092     EISSN: None     Source Type: Journal    
DOI: 10.1111/0002-9092.00024     Document Type: Article

References (16)

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