Signaling quality and credibility in yellow pages advertising: The influence of color and graphics on choice

Journal of Advertising

Volumn 30, Issue 2, 2001, Pages 72-85

  Lohse, Gerald L ^a,b   Rosen, Dennis L ^c,d  

^a UNIVERSITY OF MICHIGAN   (United States)

^b MCKINSEY AND COMPANY   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

^d UNIVERSITY OF KANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039561490     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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