Performance of the integrated random coefficients covariance probit model: Implications for brand choice

International Journal of Research in Marketing

Volumn 15, Issue 2, 1998, Pages 137-156

  Murthi, B P S ^a   Srinivasan, Kannan ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Heterogeneity; Method of simulated moments; Random coefficient probit model; Simulation

Indexed keywords

EID: 0039502101     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(97)00032-3     Document Type: Article

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