Using product profiling to illustrate manufacturing-marketing misalignment

Interfaces

Volumn 28, Issue 4, 1998, Pages 47-63

  Hill, Terry J ^a   Menda, Rafael ^b   Dilts, David M ^c  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF CAPE TOWN   (South Africa)

^c UNIVERSITY OF WATERLOO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039491403     PISSN: 00922102     EISSN: None     Source Type: Journal    
DOI: 10.1287/inte.28.4.47     Document Type: Article

References (12)

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