Effective consumer protection or benign neglect? A model of television infomercial clearance

Journal of Advertising

Volumn 30, Issue 1, 2001, Pages 41-54

  Wicks, Jan LeBlanc ^a   Abernethy, Avery M ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039190016     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673630     Document Type: Article

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