Time: The "silent" cultural value in American television advertising

Journalism and Mass Communication Quaterly

Volumn 76, Issue 3, 1999, Pages 419-432

  Wolburg, Joyce M ^a  

^a NONE

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EID: 0039164001     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769909907600302     Document Type: Article

References (46)

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34. Grant McCracken, "Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research 16 (December 1989): 310-21; David Glen Mick and Claus Buhl, "A Meaning-based Model of Advertising Experiences," Journal of Consumer Research 19 (December 1992): 317-38; Linda M. Scott, "Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising," Journal of Consumer Research 17 (September 1990): 223-36; Barbara Stern, "Literary Criticism and Consumer Research: Overview and Illustrative Analysis," Journal of Consumer Research 16 (December 1989): 322-34; Barbara Stern, "Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings," Journal of Advertising 25 (fall 1996): 61-73; Barbara Stern and Morris Holbrook, "Gender and Genre in the Interpretation of Advertising Text," in Gender Issues and Consumer Behavior, ed. Janeen Arnold Costa (Thousand Oaks, CA: Sage, 1994), 1-30; Joyce M. Wolburg, Roxanne Hovland, and Ronald Hopson, "Some Days are Better than Others: Beer Commercials and a Question of Ethics," Research in Marketing 15 (1999): 175-202.
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36. Grant McCracken, "Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research 16 (December 1989): 310-21; David Glen Mick and Claus Buhl, "A Meaning-based Model of Advertising Experiences," Journal of Consumer Research 19 (December 1992): 317-38; Linda M. Scott, "Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising," Journal of Consumer Research 17 (September 1990): 223-36; Barbara Stern, "Literary Criticism and Consumer Research: Overview and Illustrative Analysis," Journal of Consumer Research 16 (December 1989): 322-34; Barbara Stern, "Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings," Journal of Advertising 25 (fall 1996): 61-73; Barbara Stern and Morris Holbrook, "Gender and Genre in the Interpretation of Advertising Text," in Gender Issues and Consumer Behavior, ed. Janeen Arnold Costa (Thousand Oaks, CA: Sage, 1994), 1-30; Joyce M. Wolburg, Roxanne Hovland, and Ronald Hopson, "Some Days are Better than Others: Beer Commercials and a Question of Ethics," Research in Marketing 15 (1999): 175-202.
37. Grant McCracken, "Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research 16 (December 1989): 310-21; David Glen Mick and Claus Buhl, "A Meaning-based Model of Advertising Experiences," Journal of Consumer Research 19 (December 1992): 317-38; Linda M. Scott, "Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising," Journal of Consumer Research 17 (September 1990): 223-36; Barbara Stern, "Literary Criticism and Consumer Research: Overview and Illustrative Analysis," Journal of Consumer Research 16 (December 1989): 322-34; Barbara Stern, "Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings," Journal of Advertising 25 (fall 1996): 61-73; Barbara Stern and Morris Holbrook, "Gender and Genre in the Interpretation of Advertising Text," in Gender Issues and Consumer Behavior, ed. Janeen Arnold Costa (Thousand Oaks, CA: Sage, 1994), 1-30; Joyce M. Wolburg, Roxanne Hovland, and Ronald Hopson, "Some Days are Better than Others: Beer Commercials and a Question of Ethics," Research in Marketing 15 (1999): 175-202.
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