Measuring the cultural values manifest in advertising

Current Issues and Research in Advertising

Volumn 6, Issue 1, 1983, Pages 71-92

  Pollay, Richard W ^a  

^a NONE

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EID: 84960662068     PISSN: 01633392     EISSN: None     Source Type: Journal    
DOI: 10.1080/01633392.1983.10505333     Document Type: Article

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