Corporate environmentalism and the Greening of Strategic Marketing: Implications for marketing theory and practice

Greener Marketing: A Global Perspective on Greening Marketing Practice

Volumn , Issue , 2017, Pages 16-40

  Banerjee, Subhabrata Bobby ^a  

^a RMIT UNIVERSITY   (Australia)

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EID: 85089768821     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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