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Volumn 23, Issue 3, 2003, Pages 63-81

Consumer decision-making styles and the purchase of financial services

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; FINANCIAL SERVICES; MARKETING;

EID: 0038356795     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/714005120     Document Type: Article
Times cited : (35)

References (20)
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  • 3
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  • 4
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    • Understanding the financial consumer
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    • Betts, E.1
  • 5
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    • Brown, G.N.1
  • 6
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    • Where does the customer fit in a service organisation?
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    • Chase, R.B.1
  • 7
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    • Adding value to service offerings: The case of UK retail financial services
    • Devlin, J.F., 1998, 'Adding Value to Service Offerings: The Case of UK Retail Financial Services', European Journal of Marketing, Vol.32, No.11-12, pp.1091-109.
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    • Devlin, J.F.1
  • 8
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    • Ennew, C.1
  • 9
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    • The financial services consumer
    • M. Gabbott, and G. Hogg (eds) Chchester: John Wiley and Sons
    • Ennew, C. and McKechnie, S., 1998, 'The Financial Services Consumer', in M. Gabbott, and G. Hogg (eds) Consumers and Services, Chchester: John Wiley & Sons, pp.185-207.
    • (1998) Consumers and Services , pp. 185-207
    • Ennew, C.1    McKechnie, S.2
  • 10
    • 0001790003 scopus 로고
    • Risk perception and risk reduction in consumer services
    • J.H. Donnelly and W.R. George (eds), Chicago: American Marketing Association Proceedings Series
    • Guseman, D.S., 1981, 'Risk Perception and Risk Reduction in Consumer Services', in J.H. Donnelly and W.R. George (eds), Marketing of Services, Chicago: American Marketing Association Proceedings Series, pp.200-204.
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  • 11
    • 0038358839 scopus 로고    scopus 로고
    • Mapping customer segments for personal financial services
    • A. Meidan, B. Lewis and L. Moutinho (eds), London: Dryden Press
    • Harrison, T., 1997, 'Mapping Customer Segments for Personal Financial Services', in A. Meidan, B. Lewis and L. Moutinho (eds), Financial Services Marketing: A Reader, London: Dryden Press, pp.106-18.
    • (1997) Financial Services Marketing: A Reader , pp. 106-118
    • Harrison, T.1
  • 12
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  • 13
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  • 17
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  • 20
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    • Zeithaml, V.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.