Simple database marketing tools in customer analysis and retention

International Journal of Information Management

Volumn 23, Issue 4, 2003, Pages 291-301

  Tao, Yu Hui ^a   Yeh, Chu Chen Rosa ^b  

^a I SHOU UNIVERSITY   (Taiwan)

^b NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Credit card companies; Customer analysis; Database marketing; Marketing tools

Indexed keywords

COSTS; INFORMATION TECHNOLOGY; MARKETING; STRATEGIC PLANNING;

CUSTOMER ANALYSIS;

DATABASE SYSTEMS;

EID: 0038149068     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0268-4012(03)00052-5     Document Type: Article

References (8)

1. Demery P. The decade of marketing. Credit Card Management. 11(11):1999;74-84.
2. Dwyer F.R. Customer lifetime valuation to support marketing decision making. Journal of Direct Marketing. 11(4):1997;6-13.
3. Dyche J. e-Data. Turning data into information with data warehousing:2000;Addison-Wesley Publishing Co, Boston, MA.
4. Lehaney B., Clarke S., Kimberlee V., Spencer-Matthews S. The human side of information development. A case of an intervention at a British visitor attraction Journal of End User Computing. 11(4):1999;33-39.
5. Palmquist J., Ketola L. Turning data into knowledge. Marketing Research: A Magazine of Management & Applications. 1(2):1999;28-32.
6. Stone B. Successful direct marketing methods. 4th Edition:1988;NTC Business Books, Lincolnwood, IL.
7. Weber A. Marrying technical and marketing skills. Target Marketing. 23(2):2000;144-159.
8. Wigand R., Picot A., Reichwald R. Information, organization and management. Expanding markets and corporate boundaries:1997;Wiley, Chichester, England.