Selection of Internet advertising networks using an analytic hierarchy process and grey relational analysis

International Journal of Information and Management Sciences

Volumn 14, Issue 2, 2003, Pages 1-16

  Lin, Chin Tasi ^a   Hsu, Pi Fang ^a  

^a NONE

Author keywords

Analytic hierarchy process; Grey relational analysis; Internet advertising; Internet advertising network

Indexed keywords

DATA COMMUNICATION SYSTEMS; ELECTRONIC COMMERCE; INDUSTRIAL APPLICATIONS; MARKETING; MATHEMATICAL MODELS; WORLD WIDE WEB;

ANALYTIC HIERARCHY PROCESS; GREY RELATIONAL ANALYSIS; INTERNET ADVERTISING NETWORK;

COMPUTER NETWORKS;

EID: 0037864022     PISSN: 10171819     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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