Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting

Journal of Retailing and Consumer Services

Volumn 6, Issue 1, 1999, Pages 39-44

  Kinley, Tammy L ^a   Conrad, Craig A ^b   Brown, Gene ^c  

^a WESTERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE AT MARTIN   (United States)

^c NONE

Author keywords

Fashion; Involvement; Retail promotion

Indexed keywords

EID: 0038699599     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(98)00016-2     Document Type: Article

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