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Volumn 10, Issue 3, 2001, Pages 263-284

Crisis marketing: A comparison across economic scenarios

Author keywords

Consumer behaviour; Crisis; Marketing strategy; Recession; Stagflation

Indexed keywords


EID: 0037588143     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(01)00016-6     Document Type: Article
Times cited : (49)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.