Electronic commerce, marketing channels and logistics platforms - A wholesaler perspective

European Journal of Operational Research

Volumn 144, Issue 2, 2003, Pages 270-279

  Aldin, Niklas ^a   Stahre, Fredrik ^a  

^a LINKÖPING INSTITUTE OF TECHNOLOGY   (Sweden)

Author keywords

Electronic commerce; Flexibility; Logistics platform; Marketing channels; Supply chain management

Indexed keywords

DECISION MAKING; MARKETING; OPERATIONS RESEARCH; STRATEGIC PLANNING;

MARKETING CHANNELS;

ELECTRONIC COMMERCE;

EID: 0037448270     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(02)00393-4     Document Type: Article

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