Dynamic, hard and strategic questions: Using optimization to answer a marketing resource allocation question

System Dynamics Review

Volumn 19, Issue 1, 2003, Pages 27-46

  Graham, Alan K ^a   Ariza, Carlos A ^b  

^a PA CONSULTING GROUP   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

OPTIMIZATION; SYSTEMS ANALYSIS;

EID: 0037336943     PISSN: 08837066     EISSN: None     Source Type: Journal    
DOI: 10.1002/sdr.264     Document Type: Article

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