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Volumn 312, Issue 1-2, 2002, Pages 300-304

Social percolation and the influence of mass media

Author keywords

Cinema; Customers; External field; Percolation

Indexed keywords

CUSTOMER SATISFACTION; MARKETING; MOTION PICTURES; QUALITY ASSURANCE;

EID: 0036723244     PISSN: 03784371     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-4371(02)00964-0     Document Type: Article
Times cited : (24)

References (14)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.