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Volumn 312, Issue 1-2, 2002, Pages 300-304
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Social percolation and the influence of mass media
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Author keywords
Cinema; Customers; External field; Percolation
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Indexed keywords
CUSTOMER SATISFACTION;
MARKETING;
MOTION PICTURES;
QUALITY ASSURANCE;
MASS MEDIA;
SOCIAL PERCOLATION;
SOCIAL ASPECTS;
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EID: 0036723244
PISSN: 03784371
EISSN: None
Source Type: Journal
DOI: 10.1016/S0378-4371(02)00964-0 Document Type: Article |
Times cited : (24)
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References (14)
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