Salient stimuli in advertising: The effect of contrast interval length and type on recall

Journal of Experimental Psychology: Applied

Volumn 8, Issue 3, 2002, Pages 168-179

  Olsen, G Douglas ^a,b  

^a UNIVERSITY OF ALBERTA   (Canada)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTENTION; FEMALE; HUMAN; LEARNING; LONG TERM MEMORY; MALE; RECALL; SPEECH PERCEPTION;

ADULT; ADVERTISING; ASSOCIATION LEARNING; ATTENTION; FEMALE; HUMANS; MALE; MENTAL RECALL; RETENTION (PSYCHOLOGY); SPEECH PERCEPTION;

EID: 0036718733     PISSN: 1076898X     EISSN: None     Source Type: Journal    
DOI: 10.1037/1076-898X.8.3.168     Document Type: Article

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