메뉴 건너뛰기




Volumn 37, Issue 2, 2002, Pages 351-364

Social norms marketing: a prevention strategy to decrease high-risk drinking among college students

Author keywords

[No Author keywords available]

Indexed keywords

ALCOHOLISM; ARTICLE; DRINKING BEHAVIOR; HEALTH CARE PLANNING; HEALTH SERVICE; HUMAN; PEER GROUP; SOCIAL CONTROL; SOCIAL MARKETING; UNITED STATES;

EID: 0036616491     PISSN: 00296465     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0029-6465(01)00014-7     Document Type: Review
Times cited : (6)

References (54)
  • 1
    • 77949808920 scopus 로고    scopus 로고
    • Public Policy Paper No. 94-3. Association of Governing Boards of Universities and Colleges;
    • Gulland E. Developing effective and legally sound alcohol policies. Public Policy Paper No. 94-3. Association of Governing Boards of Universities and Colleges; 1996. p. 1-12.
    • (1996) Developing effective and legally sound alcohol policies , pp. 1-12
    • Gulland, E.1
  • 4
    • 0030628119 scopus 로고    scopus 로고
    • Assessing substance abuse among health care students and the efficacy of educational interventions
    • Coleman E., Honeycutt G., Ogden B., et al. Assessing substance abuse among health care students and the efficacy of educational interventions. J Prof Nurs 13 (1997) 28-37
    • (1997) J Prof Nurs , vol.13 , pp. 28-37
    • Coleman, E.1    Honeycutt, G.2    Ogden, B.3
  • 5
    • 0035352870 scopus 로고    scopus 로고
    • Helping people with alcohol problems
    • Cooper D.B., and Cooper P.D. Helping people with alcohol problems. Prof Nurse 16 (2001) 1276-1280
    • (2001) Prof Nurse , vol.16 , pp. 1276-1280
    • Cooper, D.B.1    Cooper, P.D.2
  • 6
    • 0034186503 scopus 로고    scopus 로고
    • In harm's way: recognizing and addressing alcohol risk for rural disadvantaged pregnant mothers
    • Ettlinger T. In harm's way: recognizing and addressing alcohol risk for rural disadvantaged pregnant mothers. Public Health Nurs 17 (2000) 207-210
    • (2000) Public Health Nurs , vol.17 , pp. 207-210
    • Ettlinger, T.1
  • 7
    • 77949821087 scopus 로고    scopus 로고
    • Robert Wood Johnson Foundation, Princeton, NJ
    • Robert Wood Johnson Foundation. Substance Abuse: the nation's number one health problem: key indicators for policy. Advances, Newsletter (2001), Robert Wood Johnson Foundation, Princeton, NJ
    • (2001) Advances, Newsletter
    • Robert Wood Johnson Foundation1
  • 8
    • 0029984513 scopus 로고    scopus 로고
    • Getting drunk and growing up: trajectories of frequent binge drinking during the transition to young adulthood
    • Schulenberg J., O'Malley P.M., Bachman J.G., Wadsworth K.N., and Johnston L.D. Getting drunk and growing up: trajectories of frequent binge drinking during the transition to young adulthood. J Alcohol Stud 57 (1996) 289-304
    • (1996) J Alcohol Stud , vol.57 , pp. 289-304
    • Schulenberg, J.1    O'Malley, P.M.2    Bachman, J.G.3    Wadsworth, K.N.4    Johnston, L.D.5
  • 9
    • 0031866216 scopus 로고    scopus 로고
    • Approaches to the reduction of driving under the influence of alcohol
    • DeJong W., and Hingson R. Approaches to the reduction of driving under the influence of alcohol. Annual Review of Public Health. Palo Alto, CA 19 (1998) 359-378
    • (1998) Annual Review of Public Health. Palo Alto, CA , vol.19 , pp. 359-378
    • DeJong, W.1    Hingson, R.2
  • 12
    • 84920082052 scopus 로고
    • Health and behavioral consequences of binge drinking in college: a national survey of students at 140 campuses
    • Wechsler H., Davenport A., Dowdall G., et al. Health and behavioral consequences of binge drinking in college: a national survey of students at 140 campuses. JAMA 272 (1994) 1672-1677
    • (1994) JAMA , vol.272 , pp. 1672-1677
    • Wechsler, H.1    Davenport, A.2    Dowdall, G.3
  • 13
    • 0034154128 scopus 로고    scopus 로고
    • College binge drinking in the 1990s: a continuing problem: results of the Harvard School of Public Health 1999 College Alcohol Study
    • Wechsler H., Lee J., Kuo M., and Lee H. College binge drinking in the 1990s: a continuing problem: results of the Harvard School of Public Health 1999 College Alcohol Study. J Am Coll Health 48 (2000) 199-210
    • (2000) J Am Coll Health , vol.48 , pp. 199-210
    • Wechsler, H.1    Lee, J.2    Kuo, M.3    Lee, H.4
  • 14
    • 0034263772 scopus 로고    scopus 로고
    • College students define binge drinking and estimate its prevalence: results of a national survey
    • Wechsler H., and Kuo M. College students define binge drinking and estimate its prevalence: results of a national survey. J Am Coll Health 49 (2000) 57-65
    • (2000) J Am Coll Health , vol.49 , pp. 57-65
    • Wechsler, H.1    Kuo, M.2
  • 16
    • 0034181618 scopus 로고    scopus 로고
    • Emerging adulthood: a theory of development from the late teens through the twenties
    • Arnett J. Emerging adulthood: a theory of development from the late teens through the twenties. Am Psychol 55 (2000) 469-480
    • (2000) Am Psychol , vol.55 , pp. 469-480
    • Arnett, J.1
  • 18
    • 0001896762 scopus 로고
    • The prevention and treatment of alcohol problems on a college campus
    • Kraft D.P. The prevention and treatment of alcohol problems on a college campus. J Alcohol Drug Education 34 (1990) 37-51
    • (1990) J Alcohol Drug Education , vol.34 , pp. 37-51
    • Kraft, D.P.1
  • 19
    • 0002039392 scopus 로고
    • An evaluation of the effects of college alcohol education on the prevention of negative consequences
    • Meacci W. An evaluation of the effects of college alcohol education on the prevention of negative consequences. J Alcohol Drug Education 35 (1990) 66-72
    • (1990) J Alcohol Drug Education , vol.35 , pp. 66-72
    • Meacci, W.1
  • 20
    • 0024587753 scopus 로고
    • The primary prevention of alcohol problems: a critical review of the research literature
    • Moskowitz J. The primary prevention of alcohol problems: a critical review of the research literature. J Stud Alcohol 50 (1989) 54-88
    • (1989) J Stud Alcohol , vol.50 , pp. 54-88
    • Moskowitz, J.1
  • 21
    • 8944236541 scopus 로고
    • Project Northland: outcomes of a communitywide alcohol use prevention program during early adolescence
    • Perry C.L., Williams C.L., Veblen-Mortenson S., et al. Project Northland: outcomes of a communitywide alcohol use prevention program during early adolescence. Am J Public Health 86 (1986) 956-965
    • (1986) Am J Public Health , vol.86 , pp. 956-965
    • Perry, C.L.1    Williams, C.L.2    Veblen-Mortenson, S.3
  • 22
    • 84933494417 scopus 로고
    • An analytic review of 73 college-based drug abuse prevention programs
    • Werch C., Meers B., and Hallan J. An analytic review of 73 college-based drug abuse prevention programs. Health Values 16 (1992) 38-42
    • (1992) Health Values , vol.16 , pp. 38-42
    • Werch, C.1    Meers, B.2    Hallan, J.3
  • 23
    • 0009560619 scopus 로고
    • Five-year changes in alcohol knowledge, consumption and problems among students exposed to a campus-wide alcohol awareness program and a rise in the legal drinking age
    • Gonzalez G.M. Five-year changes in alcohol knowledge, consumption and problems among students exposed to a campus-wide alcohol awareness program and a rise in the legal drinking age. J Alcohol Drug Education 37 (1991) 81-91
    • (1991) J Alcohol Drug Education , vol.37 , pp. 81-91
    • Gonzalez, G.M.1
  • 24
    • 0001393370 scopus 로고
    • Effects of a theory-based peer-focused drug education course
    • Gonzalez G.M. Effects of a theory-based peer-focused drug education course. J Counseling Development 68 (1990) 446-449
    • (1990) J Counseling Development , vol.68 , pp. 446-449
    • Gonzalez, G.M.1
  • 25
    • 21344490317 scopus 로고
    • A model approach to peer-based alcohol and other drug prevention in a college population
    • Grossman S., Canterburg R., Lloyd E., and McDowell M. A model approach to peer-based alcohol and other drug prevention in a college population. J Alcohol Drug Education 39 (1994) 50-61
    • (1994) J Alcohol Drug Education , vol.39 , pp. 50-61
    • Grossman, S.1    Canterburg, R.2    Lloyd, E.3    McDowell, M.4
  • 27
    • 77949785212 scopus 로고    scopus 로고
    • The integration of social norms interventions into personalized feedback profiles with heavy frequent college drinkers
    • Presented at the, Anaheim, CA, July 18-20
    • Fabiano P. The integration of social norms interventions into personalized feedback profiles with heavy frequent college drinkers. Presented at the Fourth National Conference on the Social Norms Model. Anaheim, CA, July 18-20, 2001.
    • (2001) Fourth National Conference on the Social Norms Model
    • Fabiano, P.1
  • 28
    • 0034897081 scopus 로고    scopus 로고
    • Challenging the collegiate rite of passage: a campus-wide social marketing media campaign to reduce binge drinking
    • Glider P., Midyett S., Mills-Novoa B., et al. Challenging the collegiate rite of passage: a campus-wide social marketing media campaign to reduce binge drinking. J Drug Education 31 (2001) 207-220
    • (2001) J Drug Education , vol.31 , pp. 207-220
    • Glider, P.1    Midyett, S.2    Mills-Novoa, B.3
  • 29
    • 0029911250 scopus 로고    scopus 로고
    • Changing the perception of the norm: a strategy to decrease binge drinking among college students
    • Haines M., and Spear S.F. Changing the perception of the norm: a strategy to decrease binge drinking among college students. J Am Coll Health 45 (1996) 134-140
    • (1996) J Am Coll Health , vol.45 , pp. 134-140
    • Haines, M.1    Spear, S.F.2
  • 31
    • 77949788209 scopus 로고    scopus 로고
    • Creating a positive cycle of change
    • DeJong W. Creating a positive cycle of change. Catalyst 5 (1999) 5-6
    • (1999) Catalyst , vol.5 , pp. 5-6
    • DeJong, W.1
  • 32
    • 84907116511 scopus 로고
    • Perceiving the community norms of alcohol use among students: some research implications for campus alcohol education programming
    • Perkins H., and Berkowitz A. Perceiving the community norms of alcohol use among students: some research implications for campus alcohol education programming. Int J Addict 21 (1986) 961-976
    • (1986) Int J Addict , vol.21 , pp. 961-976
    • Perkins, H.1    Berkowitz, A.2
  • 33
    • 84937331433 scopus 로고    scopus 로고
    • Predictions of normative drug use by college students: false consensus, false uniqueness, or just plain accuracy?
    • Pollard J.W., Freeman J.E., and Ziegler D.A. Predictions of normative drug use by college students: false consensus, false uniqueness, or just plain accuracy?. J College Student Psychotherapy 14 (2000) 5-12
    • (2000) J College Student Psychotherapy , vol.14 , pp. 5-12
    • Pollard, J.W.1    Freeman, J.E.2    Ziegler, D.A.3
  • 35
    • 0032958225 scopus 로고    scopus 로고
    • Misperceptions of the norms for the frequency of alcohol and other drug use on college campuses
    • Perkins H.W., Meilman P.W., Leichliter J.S., Cashin J.R., et al. Misperceptions of the norms for the frequency of alcohol and other drug use on college campuses. J Am Coll Health 47 (1999) 253-258
    • (1999) J Am Coll Health , vol.47 , pp. 253-258
    • Perkins, H.W.1    Meilman, P.W.2    Leichliter, J.S.3    Cashin, J.R.4
  • 36
    • 58149370018 scopus 로고
    • Pluralistic ignorance: when similarity is interpreted as dissimilarity
    • Miller D.T., and McFarland C. Pluralistic ignorance: when similarity is interpreted as dissimilarity. J Pers Soc Psychol 53 (1987) 298-305
    • (1987) J Pers Soc Psychol , vol.53 , pp. 298-305
    • Miller, D.T.1    McFarland, C.2
  • 37
    • 0000169811 scopus 로고
    • When social comparison goes awry: the case of pluralistic ignorance
    • Suls J., and Wills T. (Eds), Erlbaum, Hillsdale, NJ
    • Miller D.T., and McFarland C. When social comparison goes awry: the case of pluralistic ignorance. In: Suls J., and Wills T. (Eds). Social comparison: contemporary theory and research. (1991), Erlbaum, Hillsdale, NJ 241-261
    • (1991) Social comparison: contemporary theory and research. , pp. 241-261
    • Miller, D.T.1    McFarland, C.2
  • 38
    • 0027549978 scopus 로고
    • Pluralistic ignorance and alcohol use on campus: some consequences of misperceiving the social norm
    • Prentice D.A., and Miller D.T. Pluralistic ignorance and alcohol use on campus: some consequences of misperceiving the social norm. J Pers Soc Psychol 64 (1993) 243-256
    • (1993) J Pers Soc Psychol , vol.64 , pp. 243-256
    • Prentice, D.A.1    Miller, D.T.2
  • 39
    • 0029193168 scopus 로고
    • Effects of normative feedback on consumption among heavy drinking college students
    • Agostinelli G., Brown J., and Miller W. Effects of normative feedback on consumption among heavy drinking college students. J Drug Educ 25 (1995) 31-40
    • (1995) J Drug Educ , vol.25 , pp. 31-40
    • Agostinelli, G.1    Brown, J.2    Miller, W.3
  • 40
    • 0025788416 scopus 로고
    • Biases in the perception of drinking norms among college students
    • Baer J., Stacy A., and Larimer M. Biases in the perception of drinking norms among college students. J Stud Alcohol 52 6 (1991) 580-586
    • (1991) J Stud Alcohol , vol.52 , Issue.6 , pp. 580-586
    • Baer, J.1    Stacy, A.2    Larimer, M.3
  • 41
    • 49449125027 scopus 로고
    • The "False Consensus Effect": an egocentric bias in social perception and attribution processes
    • Ross L., Greene D., and House P. The "False Consensus Effect": an egocentric bias in social perception and attribution processes. J Exp Soc Psychol 13 (1977) 279-301
    • (1977) J Exp Soc Psychol , vol.13 , pp. 279-301
    • Ross, L.1    Greene, D.2    House, P.3
  • 42
    • 0034263705 scopus 로고    scopus 로고
    • The efficacy of the social norms approach to substance abuse prevention applied to fraternity men
    • Carter C.A., and Kahnweiler W.M. The efficacy of the social norms approach to substance abuse prevention applied to fraternity men. J Am Coll Health 49 (2000) 66-74
    • (2000) J Am Coll Health , vol.49 , pp. 66-74
    • Carter, C.A.1    Kahnweiler, W.M.2
  • 43
    • 0034267171 scopus 로고    scopus 로고
    • Results of a social norm intervention to prevent binge drinking among first-year residential college students
    • Werch C.E., Pappas D.M., Carlson J.M., et al. Results of a social norm intervention to prevent binge drinking among first-year residential college students. J Am Coll Health 49 (2000) 85-92
    • (2000) J Am Coll Health , vol.49 , pp. 85-92
    • Werch, C.E.1    Pappas, D.M.2    Carlson, J.M.3
  • 44
    • 0034965308 scopus 로고    scopus 로고
    • Evaluating a brief alcohol intervention with fraternities
    • Larimer M.E., Turner A.P., Anderson B.K., et al. Evaluating a brief alcohol intervention with fraternities. J Stud Alcohol 62 (2001) 370-380
    • (2001) J Stud Alcohol , vol.62 , pp. 370-380
    • Larimer, M.E.1    Turner, A.P.2    Anderson, B.K.3
  • 45
    • 77949779038 scopus 로고    scopus 로고
    • Effective evaluation and research tools and techniques for your social norms campaign
    • Presented at the, Anaheim, CA, July 18-20
    • Pryor J. Effective evaluation and research tools and techniques for your social norms campaign. Presented at the Fourth National Conference on the Social Norms Model. Anaheim, CA, July 18-20, 2001.
    • (2001) Fourth National Conference on the Social Norms Model
    • Pryor, J.1
  • 47
    • 0001689775 scopus 로고
    • Pluralistic ignorance, revisited
    • Stephenson G.M., and David J.H. (Eds), Wiley & Sons, New York
    • Toch H., and Klofas J. Pluralistic ignorance, revisited. In: Stephenson G.M., and David J.H. (Eds). Progress in applied social psychology Volume 2 (1984), Wiley & Sons, New York 123-162
    • (1984) Progress in applied social psychology , vol.2 , pp. 123-162
    • Toch, H.1    Klofas, J.2
  • 48
    • 0030460854 scopus 로고    scopus 로고
    • Variations in perceived college drinking norms and its impact on alcohol abuse: a nationwide study
    • Perkins H.W., and Wechsler H. Variations in perceived college drinking norms and its impact on alcohol abuse: a nationwide study. J Drug Issues 26 (1996) 961-974
    • (1996) J Drug Issues , vol.26 , pp. 961-974
    • Perkins, H.W.1    Wechsler, H.2
  • 49
    • 16844377449 scopus 로고    scopus 로고
    • Applications of social norms theory to other health and social justice issues
    • Submitted for publication
    • Berkowitz A. Applications of social norms theory to other health and social justice issues. Submitted for publication.
    • Berkowitz, A.1
  • 50
    • 0034265418 scopus 로고    scopus 로고
    • Social norms research in college health
    • Keeling R. Social norms research in college health. J Am Coll Health 49 (2000) 53-56
    • (2000) J Am Coll Health , vol.49 , pp. 53-56
    • Keeling, R.1
  • 52
    • 77949780963 scopus 로고    scopus 로고
    • University of Arizona, Tucson
    • Johannessen K., Collins C., Mills-Novoa, and Glider P. Practical guide to alcohol abuse prevention: a campus case study in implementing social norms and environmental management approaches. Campus Health Service (2000), University of Arizona, Tucson
    • (2000) Campus Health Service
    • Johannessen, K.1    Collins, C.2    Mills-Novoa3    Glider, P.4
  • 54
    • 0031134789 scopus 로고    scopus 로고
    • Are two interventions worse than none? Joint primary and secondary prevention of eating disorders in college females
    • Mann T., Nolen-Hoeksema S., Huang K., Burgard D., Wright A., and Hanson K. Are two interventions worse than none? Joint primary and secondary prevention of eating disorders in college females. Health Psychol 16 (1997) 215-225
    • (1997) Health Psychol , vol.16 , pp. 215-225
    • Mann, T.1    Nolen-Hoeksema, S.2    Huang, K.3    Burgard, D.4    Wright, A.5    Hanson, K.6


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.