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Volumn 12, Issue 2, 2002, Pages 141-158

From Lydia Pinkham to Bob Dole: What the changing face of direct-to-consumer drug advertising reveals about the professionalism of medicine

(1)  Pinkus, Rosa Lynn a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

DRUG;

EID: 0036594807     PISSN: 10546863     EISSN: None     Source Type: Journal    
DOI: 10.1353/ken.2002.0013     Document Type: Article
Times cited : (11)

References (26)
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  • 3
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  • 5
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    • 15 March
    • Fuhrmans, Vanessa, and Naik, Gautam. 2002. Pushing Pills: In Europe, Prescription-Drug Ads Are Banned - and Health Costs Lower - Now, Restrictions May Ease with Proposal to Give More Marketing Latitude. Wall Street Journal (15 March): B1.
    • (2002) Wall Street Journal
    • Fuhrmans, V.1    Naik, G.2
  • 6
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    • Morris, Evan. 1997. It Looks Like a Duck and Walks Like a Duck, But It Charges $300 for an Office Visit. The Word Detective (11 June). Available at http:// www.word-detective.com/back-j2.html#quack.
    • (1997) The Word Detective
    • Morris, E.1
  • 12
    • 0022459176 scopus 로고
    • The Attitudes of Consumers toward Direct Advertising of Prescription Drugs
    • Morris, Louis A.; Brinberg, David; Klimberg, Ron; and Rivera, Carol. 1986. The Attitudes of Consumers toward Direct Advertising of Prescription Drugs. Public Health Reports 101 (1): 82-89.
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  • 14
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  • 17
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.