Willingness of adults in Europe to pay for a new vaccine: The application of discrete choice-based conjoint analysis

International Journal of Market Research

Volumn 44, Issue 4, 2002, Pages

  Sapède, Claudine ^a   Girod, Isabelle ^a  

^a SANOFI PASTEUR   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036555586     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530204400406     Document Type: Review

References (6)

1. Brice, R., Melior, P. & Kay, S. (2000) Choice-Adapted Preference Modelling. Sawtooth Software Conference proceedings, March, pp. 58-69.
2. Lenk, P.J., DeSarbo, W.S., Green, P.E. & Young, M.R. (1996) Hierarchical Bayes Conjoint Analysis: recovery of Partworth heterogeneity from Reduces Experimental Designs. Marketing Science, 15, 2, pp. 173-191.
3. Louviere, J.L. (1994) Conjoint Analysis in Advanced Methods of Marketing Research, (Bagozzi, R.P., ed.) Oxford: Blackwell Business, pp. 223-259.
4. Pinell, J. (1994) Multistage conjoint methods to measure price sensitivity. Advanced Research Techniques Forum, Beaver Creek, Colorado, June.
5. Sawtooth Software (1999a) The CBC/HB Technical Paper, http://sawtoothsoftware.com?TechPap.htm.
6. Sawtooth Software (1999b) The CBC System, v2.0 (User Manual) Sequim. Washington, DC, Appendix G, pp. 1-5.