East-West consumer confidence and accuracy in memory for product information

Journal of Business Research

Volumn 55, Issue 11, 2002, Pages 915-921

  Cowley, Elizabeth ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Cross cultural; Dual processing; Informal processing; Memory; Recognition confidence; Retrieval strategies

Indexed keywords

EID: 0036341062     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(01)00211-9     Document Type: Article

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