Similarity of Drug Names: Comparison of Objective and Subjective Measures

Psychology and Marketing

Volumn 19, Issue 7-8, 2002, Pages 641-661

  Lambert, Bruce L ^a   Donderi, Don ^d   Senders, John W ^b,c  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b UNIVERSITY OF TORONTO   (Canada)

^c UNIVERSITY OF YORK   (United Kingdom)

^d NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036294475     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10029     Document Type: Article

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