Emerging issues in electronic marketing: Thinking outside the square

Journal of Business Research

Volumn 55, Issue 8, 2002, Pages 623-627

  Fortin, David R ^a   Dholakia, Ruby Roy ^b   Dholakia, Nikhilesh ^b  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036278697     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(00)00202-2     Document Type: Editorial

References (12)

1. Technology infusion in service encounters
2. Advertising in an interactive environment: A research agenda
3. Hypercompetition: Managing the dynamics of strategic maneuvering
4. Markets and marketing in the information age
5. Internet and electronic markets: An economic framework for understanding market-shaping infrastructures
6. Electronic commerce and the transformation of marketing
7. The impact of interactivity and vividness on involvement: An empirical test of the Hoffman-Novak model
8. Thinking outside the box
9. Constructing preferences online: Can \web pages change what you want?
10. Being digital
11. Exploring the implications of the Internet for consumer marketing
12. Managing in the marketspace