An exploration of audience demographics, personal values, and lifestyle: Influences on viewing network coverage of the 1996 Summer Olympic Games

Journal of Sport Management

Volumn 16, Issue 2, 2002, Pages 117-131

  McDaniel, Stephen R ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

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EID: 0036252253     PISSN: 08884773     EISSN: None     Source Type: Journal    
DOI: 10.1123/jsm.16.2.117     Document Type: Article

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