Destination country portfolio analysis: The evaluation of national tourism destination marketing programs revisited

Journal of Travel Research

Volumn 40, Issue 3, 2002, Pages 287-294

  Smeral, Egon ^a,b   Witt, Stephen F ^c,d  

^a AUSTRIAN INSTITUTE OF ECONOMIC RESEARCH WIFO   (Austria)

^b Tourism Economics   (Austria)

^c UNIVERSITY OF SURREY   (United Kingdom)

^d Centre for Regional and Tourism Research   (Denmark)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITIVENESS; MARKETING; TOURIST ATTRACTION;

EID: 0036251995     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/0047287502040003007     Document Type: Article

References (9)

1. Marketing management and tourism
2. Effect of income and price on international tourism
3. A model for the evaluation of national tourism destination marketing programs
4. An examination of the 'sustainable competitive advantage' concept: Past, present, and future
5. Review of international tourism demand models
6. The destination-market mix: A tourism market portfolio analysis model
7. The impact of globalization on small and medium enterprises: New challenges for tourism policies in European countries
8. Forecasting tourism demand: A review of empirical research