Validity and reliability of scores on the reduced emotional intensity scale

Educational and Psychological Measurement

Volumn 62, Issue 2, 2002, Pages 299-315

  Geuens, Maggie ^a   De Pelsmacker, Patrick ^b  

^a GHENT UNIVERSITY   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036245647     PISSN: 00131644     EISSN: None     Source Type: Journal    
DOI: 10.1177/0013164402062002007     Document Type: Article

References (36)

1. Armor, D. J. (1974). Theta reliability and factor scaling. In H. L. Costner (Ed.), Sociological methodology (pp. 17-50). San Francisco: Jossey-Bass.
2. Bachorowski, J. A., & Braaten, E. B. (1994). Emotional intensity: Measurement and theoretical implications. Personality and Individual Differences, 17, 191-199.
3. Bachorowski, J. A., & Owren, M. J. (1995). Vocal expression of emotion: Acoustic properties of speech are associated with emotional intensity and context. Psychological Science, 6, 219-224.
4. Bagozzi, R. P., & Baumgartner, H. (1994). The evaluation of structural equation models and hypothesis testing. In R. P. Bagozzi (Ed.), Principles of marketing research (pp. 386-422). Cambridge, MA: Blackwell.
5. Basso, M. R., Schefft, B. K., & Hoffmann, R. G. (1994). Mood-moderating effects of affect intensity on cognition: Sometimes euphoria is not beneficial and dysphoria is not detrimental. Journal of Personality and Social Psychology, 66, 363-368.
6. Baumgartner, H., & Homburg, C. (1996). Applications of structural equation modeling in marketing and consumer research: A review. International Journal of Research in Marketing, 13, 139-161.
7. Bentler, P. M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107, 238-246.
8. Bollen, K. A., & Long, J. S. (1993). Testing structural equation models. Newbury Park, CA: Sage.
9. Braaten, E. B., & Bachorowski, J. A. (1993, April). Emotional Intensity Scale: Psychometric and behavioral validation. Paper presented at the annual meeting of the Rocky Mountain Psychological Association, Phoenix, AZ.
10. Bryant, F. B., Yarnold, P. R., & Grimm, L. G. (1996). Toward a measurement model of the Affect Intensity Measure: A three-factor structure. Journal of Research in Personality, 30, 223-247.
11. Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42, 116-131.
12. Cacioppo, J. T., Petty, R. E., Feinstein, J. A., Blair, W., & Jarvis, G. (1996). Dispositional differences in cognitive motivation - The life and times of individuals varying in need for cognition. Psychological Bulletin, 119, 197-253.
13. Cacioppo, J. T., Petty, R. E., & Kao, C. F. (1984). The efficient assessment of need for cognition. Journal of Personality Assessment, 48, 306-307.
14. Cooper, C., & McConville, C. (1993). Affect intensity: Factor or artifact? Personality and Individual Differences, 14(1), 135-143.
15. Costa, P. T., & McCrae, R. R. (1992). Revised NEO personality inventory and NEO five-factor inventory professional manual. Odessa, FL: Psychological Assessment Resources.
16. Fujita, F., Diener, E., & Sandvik, E. (1991). Gender differences in negative affect and well-being: The case for emotional intensity. Journal of Personality and Social Psychology, 61, 427-434.
17. Geuens, M., & De Pelsmacker, P. (1998). Affect intensity, need for cognition and television viewing behaviour and preferences. Society for Consumer Psychology Winter Conference Proceedings (pp. 51-54), Austin, TX.
18. Geuens, M., & De Pelsmacker, P. (1999). Individual differences and the communication effects of different types of emotional stimuli: "Affect intensity" revisited. Psychology & Marketing, 16, 195-209.
19. Green, P. E., Tull, D. S., & Albaum, G. (1988). Research for marketing decisions. Englewood Cliffs, NJ: Prentice Hall.
20. Haddock, G., Zanna, M. P., & Esses, V. M. (1994). Mood and the expression of intergroup attitudes - The moderating role of affect intensity. European Journal of Social Psychology, 24(1), 189-205.
21. Janda, L. H. (1998). Psychological testing. Theory and applications. Needham Heights, MA: Allyn & Bacon.
22. Kline, P. (2000). Handbook of psychological testing (2nd ed.). London: Routledge.
23. Larsen, R. I., & Diener, E. (1987). Affect intensity as an individual difference characteristic: A review. Journal of Research in Personality, 21, 1-39.
24. Marsh, H. W., & Hovecar, D. (1985). Application of confirmatory factor analysis to the study of self-concept: First and higher order factor models and their invariance across groups. Psychological Bulletin, 97, 562-582.
25. McConville, C., & Cooper, C. (1995). Is emotional intensity a general construct? Personality and Individual Differences, 18, 425-427.
26. Moore, D. J., & Harris, W. D. (1996). Affect intensity and the consumer's attitude toward high impact emotional advertising appeals. Journal of Advertising, 25(2), 37-50.
27. Moore, D. J., Harris, W. D., & Chen, H. C. (1995). Affect intensity: An individual difference response to advertising appeals. Journal of Consumer Research, 22, 154-164.
28. Pieters, R.G.M., Verplanken, B., & Modde, J. M. (1987). Neiging tot Nadenken: Samenhang met Beredeneerd Gedrag [Need for cognition: Relation to reasoned action]. Nederlands Tijdschrift voor de Psychologie, 42, 62-70.
29. Sharma, S. (1996). Applied multivariate techniques. New York: John Wiley.
30. Steenkamp, J.B.E.M., & van Trijp, H.C.M. (1991). The use of LISREL in validating marketing constructs. International Journal of Research in Marketing, 8, 283-299.
31. Tabachnik, B. G., & Fidell, L. S. (1989). Using multivariate statistics. New York: Harper & Row.
32. Thompson, B., & Daniel, L. G. (1996). Factor analytic evidence for the construct validity of scores: Ahistorical overview and some guidelines. Educational and Psychological Measurement, 56, 197-208.
33. Williams, D. G. (1989). Neuroticism and extraversion in different factors of the Affect Intensity Measure. Personality and Individual Differences, 10, 1095-1100.
34. Weinfurt, K. P., Bryant, F. B., & Yarnold, P. R. (1994). The factor structure of the Affect Intensity Measure - In search of a measurement model. Journal of Research in Personality, 28, 314-331.
35. Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12, 341-352.
36. Zaichkowsky, J. L. (1994). The Personal Involvement Inventory - Reduction, revision, and application to advertising. Journal of Advertising, 23(4), 59-70.