Change of foreign operation method: Impetus and switching costs

International Business Review

Volumn 11, Issue 3, 2002, Pages 325-345

  Pedersen, T ^a   Petersen, B ^a   Benito, G R G ^b  

^a Department of Innovation and Organizational Economics   (Denmark)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Distribution channels; Foreign operation methods; Internationalization process; Switching costs

Indexed keywords

EID: 0036207803     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(01)00063-4     Document Type: Article

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