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Volumn 15, Issue 2, 1999, Pages 213-229

Foreign operation methods and switching costs: Conceptual issues and possible effects

Author keywords

Foreign operation methods; Internationalization; Switching costs

Indexed keywords


EID: 0033147758     PISSN: 09565221     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0956-5221(98)00004-9     Document Type: Article
Times cited : (27)

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