The evolution of airport management practices: Towards a multi-point multi-service, marketing-driven firm

Journal of Air Transport Management

Volumn 7, Issue 2, 2001, Pages 119-125

  Jarach, David ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Airport marketing; Airport retailing; Multipoint service firm; Services marketing

Indexed keywords

AIRPORT; INDUSTRIAL DEVELOPMENT; MARKETING; RETAILING;

EUROPE;

EID: 0035092702     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6997(00)00038-7     Document Type: Article

References (9)

1. Big ideas in services management
2. La reingegnerizzazione dell'offerta logistica: La logica dei network hub & spokes
3. Marketing success through differentiation - Of anything
4. La deregulation del trasporto aereo in Europa: Il caso Italia