Differentiation through service: A perspective from the commodity chemicals sector

Service Industries Journal

Volumn 22, Issue 3, 2002, Pages 149-166

  Robinson, Terry ^a   Clarke Hill, Colin M ^a   Clarkson, Richard ^a  

^a TEESSIDE UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

COMMODITY MARKET; MARKETING; SERVICE SECTOR;

EID: 0036086959     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/714005092     Document Type: Article

References (45)

1. Services marketing is different
2. The sulphur, phosphorous, nitrogen and chlo-alkali industries
3. The effects of violations of asssumption underlying the 1 test
4. Convergent and discriminate validation of the multitrait-multimethod matrix
5. Industrial marketing: Managing new requirements
6. Service strategy in commodity chemicals - Markets to hierarchies: Escaping the commodity trap
7. An empirical examinations of Porter's generic strategy
8. Porter's (1980) generic strategies as determinates of strategic group membership and organisational performance
9. Assessing porter's (1980) model in terms of it's generalizability, accuracy and simplicity
10. Power of the analysis of variance of independent groups on non-normally and normally transformed data
11. Some tests of the effectiveness and functional attributes of miles and snow's strategic types
12. Mixing qualitative and quantitative methods: Triangulation in action
13. Production line approach to service
14. On the statistical treatment of football numbers
15. The emerging customer-supplier continuum
16. Do strategy frameworks apply in the United States and abroad?
17. Technology life cycles in industrial markets
18. Beyond products: Service based strategy
19. Beating the commodity magnet
20. The quest for loyalty
21. Relationship marketing and business strategy: A case study in the commodity chemicals sector
22. Breaking free from product marketing
23. Effectiveness of branding a commodity product
24. Oh Mr Porter! An re-appraisal of competitive strategy
25. Strategic planning for commodities and specialities
26. Servitisation of businesses: Adding value by adding service