-
1
-
-
0005635887
-
Whatever happened to…
-
Aaker, David A., 1992, 'Whatever Happened to…', Across the Board 29, 29-31.
-
(1992)
Across the Board
, vol.29
, pp. 29-31
-
-
Aaker, D.A.1
-
2
-
-
0002683869
-
How advertising affects sales: Meta-analysis of econometric results
-
Assmus, Gert, John U. Farley and Donald R. Lehmann, 1984, 'How Advertising Affects Sales: Meta-Analysis of Econometric Results', Journal of Marketing Research 21(1), 65-74.
-
(1984)
Journal of Marketing Research
, vol.21
, Issue.1
, pp. 65-74
-
-
Assmus, G.1
Farley, J.U.2
Lehmann, D.R.3
-
4
-
-
0030525647
-
'Brands' quality levels, prices, and advertising outlays: Empirical evidence on signals and information costs
-
Caves, Richard E. and David P. Greene, 1996, 'Brands' Quality Levels, Prices, and Advertising Outlays: Empirical Evidence on Signals and Information Costs', International Journal of Industrial Organization 14(1), 53-70.
-
(1996)
International Journal of Industrial Organization
, vol.14
, Issue.1
, pp. 53-70
-
-
Caves, R.E.1
Greene, D.P.2
-
5
-
-
0000874608
-
Econometric measurement of the duration of advertising effect on sales
-
Clark, Darral G., 1976, 'Econometric Measurement of the Duration of Advertising Effect on Sales', Journal of Marketing Research, 345-357.
-
(1976)
Journal of Marketing Research
, pp. 345-357
-
-
Clark, D.G.1
-
6
-
-
0000300783
-
The anatomy of industry R&D intensity distributions
-
Cohen, Wesley M. and Steven Klepper, 1992, 'The Anatomy of Industry R&D Intensity Distributions', American Economic Review 82(4), 773-799.
-
(1992)
American Economic Review
, vol.82
, Issue.4
, pp. 773-799
-
-
Cohen, W.M.1
Klepper, S.2
-
7
-
-
0001681914
-
The effect of advertising on competition: A survey
-
Comanor, William S. and Thomas A. Wilson, 1979, 'The Effect of Advertising on Competition: A Survey', Journal of Economic Literature 17, 453-476.
-
(1979)
Journal of Economic Literature
, vol.17
, pp. 453-476
-
-
Comanor, W.S.1
Wilson, T.A.2
-
8
-
-
0040818055
-
Advertising and cigarette consumption
-
Doroodian, Khosrow and Barry J. Seldon, 1991 'Advertising and Cigarette Consumption', Eastern Economic Journal 17(3), 359-366.
-
(1991)
Eastern Economic Journal
, vol.17
, Issue.3
, pp. 359-366
-
-
Doroodian, K.1
Seldon, B.J.2
-
10
-
-
0031066567
-
Industry costs of equity
-
Fama, Eugene F. and Kenneth R. French, 1997, 'Industry Costs of Equity', Journal of Finance 43, 153-193.
-
(1997)
Journal of Finance
, vol.43
, pp. 153-193
-
-
Fama, E.F.1
French, K.R.2
-
11
-
-
0002442960
-
On the misuse of accounting rates of return to infer monopoly profits
-
Fisher, Franklin M. and John J. McGowan, 1983, 'On the Misuse of Accounting Rates of Return to Infer Monopoly Profits', American Economic Review 73, 82-97.
-
(1983)
American Economic Review
, vol.73
, pp. 82-97
-
-
Fisher, F.M.1
McGowan, J.J.2
-
12
-
-
84936127503
-
The persistence of profits: A European comparison
-
Geroski, Paul and Alexis Jacquemin, 1988, 'The Persistence of Profits: A European Comparison', Economic Journal 98, 375-389.
-
(1988)
Economic Journal
, vol.98
, pp. 375-389
-
-
Geroski, P.1
Jacquemin, A.2
-
13
-
-
0010567763
-
The manufacturing sector master file: 1959-1987
-
Hall, Bronwyn H., 1990, 'The Manufacturing Sector Master File: 1959-1987', NBER Working Paper No. 3366.
-
(1990)
NBER Working Paper No. 3366
-
-
Hall, B.H.1
-
14
-
-
0000937212
-
The stock market's valuation of R&D investment during the 1980s
-
Hall, Bronwyn H., 1993, 'The Stock Market's Valuation of R&D Investment During the 1980s', American Economic Review Papers and Proceedings 83(2), 259-264.
-
(1993)
American Economic Review Papers and Proceedings
, vol.83
, Issue.2
, pp. 259-264
-
-
Hall, B.H.1
-
15
-
-
84885627663
-
Intangible capital aspects of advertising and R&D expenditures
-
Hirschey, Mark, 1982, 'Intangible Capital Aspects of Advertising and R&D Expenditures', The Journal of Industrial Economics 30(4), 375-390.
-
(1982)
The Journal of Industrial Economics
, vol.30
, Issue.4
, pp. 375-390
-
-
Hirschey, M.1
-
16
-
-
0001753445
-
Amortization policy for advertising and research and development expenditures
-
Hirschey, Mark, and Jerry J. Weygandt, 1985, 'Amortization Policy for Advertising and Research and Development Expenditures', Journal of Accounting Research 23(1), 327-335.
-
(1985)
Journal of Accounting Research
, vol.23
, Issue.1
, pp. 327-335
-
-
Hirschey, M.1
Weygandt, J.J.2
-
17
-
-
0002829019
-
The measurement of economic depreciation
-
Charles R. Hulten (ed.), Washington, DC: Urban Institute
-
Hulten, Charles R. and Frank C. Wycoff. 1981, 'The Measurement of Economic Depreciation', in Charles R. Hulten (ed.), Depreciation, Inflation and the Taxation of Income from Capital, Washington, DC: Urban Institute, pp. 81-125.
-
(1981)
Depreciation, Inflation and the Taxation of Income from Capital
, pp. 81-125
-
-
Hulten, C.R.1
Wycoff, F.C.2
-
18
-
-
0004176675
-
-
New York: Norton
-
Jewkes, John, David Sawers and Richard Stillerman, 1969, The Sources of Invention, rev. ed., New York: Norton.
-
(1969)
The Sources of Invention, Rev. Ed.
-
-
Jewkes, J.1
Sawers, D.2
Stillerman, R.3
-
19
-
-
0000961956
-
R&D, scope, and plant performance
-
Klette, Tor Jakob, 1996, 'R&D, Scope, and Plant Performance', RAND Journal of Economics 27(3), 502-522.
-
(1996)
RAND Journal of Economics
, vol.27
, Issue.3
, pp. 502-522
-
-
Klette, T.J.1
-
23
-
-
21844523008
-
The durability of advertising revisited
-
Landes, Elisabeth M. and Andrew M. Rosenfield, 1994, 'The Durability of Advertising Revisited', The Journal of Industrial Economics 42(3), 263-276.
-
(1994)
The Journal of Industrial Economics
, vol.42
, Issue.3
, pp. 263-276
-
-
Landes, E.M.1
Rosenfield, A.M.2
-
25
-
-
0002206621
-
'Tobin's q ratio and industrial organization
-
Lindenberg, Eric B. and Stephen A. Ross, 1981, 'Tobin's q Ratio and Industrial Organization', Journal of Business 54(1), 1-32.
-
(1981)
Journal of Business
, vol.54
, Issue.1
, pp. 1-32
-
-
Lindenberg, E.B.1
Ross, S.A.2
-
26
-
-
0003899828
-
-
New York: Norton
-
Mansfield, Edwin, John Rapaport, Anthony Romeo, Edmond Villani, Samuel Wagner and Frank Husei, 1977, The Production and Application of New Industrial Technology, New York: Norton.
-
(1977)
The Production and Application of New Industrial Technology
-
-
Mansfield, E.1
Rapaport, J.2
Romeo, A.3
Villani, E.4
Wagner, S.5
Husei, F.6
-
27
-
-
0000277982
-
Profit rates and intangible capital
-
Megna, Pamela, and Dennis C. Mueller, 1991, 'Profit Rates and Intangible Capital', Review of Economics and Statistics 73, 632-642.
-
(1991)
Review of Economics and Statistics
, vol.73
, pp. 632-642
-
-
Megna, P.1
Mueller, D.C.2
-
28
-
-
84925907891
-
The persistence of profits above the norm
-
Mueller, Dennis C., 1977, 'The Persistence of Profits Above the Norm', Economica 44, 369-380.
-
(1977)
Economica
, vol.44
, pp. 369-380
-
-
Mueller, D.C.1
-
32
-
-
21344480137
-
Rates of return on corporate investment
-
Mueller, Dennis C. and Elizabeth A. Reardon, 1993, 'Rates of Return on Corporate Investment', Southern Economic Journal 60, 430-453.
-
(1993)
Southern Economic Journal
, vol.60
, pp. 430-453
-
-
Mueller, D.C.1
Reardon, E.A.2
-
33
-
-
34249901762
-
Country legal environments and corporate investment performance
-
Mueller, Dennis C. and B. Burcin Yurtoglu, 2000, 'Country Legal Environments and Corporate Investment Performance', German Economic Review 1, 187-220.
-
(2000)
German Economic Review
, vol.1
, pp. 187-220
-
-
Mueller, D.C.1
Yurtoglu, B.B.2
-
34
-
-
84977433534
-
The impact of external parties on brand-name capital: The 1982 tylenol poisonings and subsequent cases
-
Mitchell, Mark L., 1989, 'The Impact of External Parties on Brand-Name Capital: The 1982 Tylenol Poisonings and Subsequent Cases', Economic Inquiry 27(4), 601-618.
-
(1989)
Economic Inquiry
, vol.27
, Issue.4
, pp. 601-618
-
-
Mitchell, M.L.1
-
35
-
-
0141685545
-
Market share, advertising, R&D, and profitability: An empirical analysis of leading industrial firms in Japan
-
Nakao, Takeo, 1993, 'Market Share, Advertising, R&D, and Profitability: An Empirical Analysis of Leading Industrial Firms in Japan', Review of Industrial Organization 8(3), 315-328.
-
(1993)
Review of Industrial Organization
, vol.8
, Issue.3
, pp. 315-328
-
-
Nakao, T.1
-
36
-
-
0000180935
-
Uncertainty, learning and the economics of parallel research and development efforts
-
Nelson, Richard R., 1961, 'Uncertainty, Learning and the Economics of Parallel Research and Development Efforts', Review of Economics and Statistics 43, 351-369.
-
(1961)
Review of Economics and Statistics
, vol.43
, pp. 351-369
-
-
Nelson, R.R.1
-
37
-
-
0000469990
-
Estimates of the value of patent rights in European countries during the Post-1950 Period
-
Pakes, Ariel and Mark Schankerman, 1986, 'Estimates of the Value of Patent Rights in European Countries During the Post-1950 Period', Economic Journal 96, 1052-1076.
-
(1986)
Economic Journal
, vol.96
, pp. 1052-1076
-
-
Pakes, A.1
Schankerman, M.2
-
38
-
-
0002698046
-
The rate of obsolescence of patents, research gestation lags, and the private rate of return to research resources
-
Zvi Griliches (ed.), Chicago: University of Chicago Press
-
Pakes, Ariel and Mark Schankerman, 'The Rate of Obsolescence of Patents, Research Gestation Lags, and the Private Rate of Return to Research Resources', in Zvi Griliches (ed.), R&D, Patents and Productivity, Chicago: University of Chicago Press, pp. 73-88.
-
R&D, Patents and Productivity
, pp. 73-88
-
-
Pakes, A.1
Schankerman, M.2
-
39
-
-
0000748060
-
Alternative constructions of Tobin's q: An empirical comparison
-
Perfect, Steven B. and Kenneth W. Wiles, 1994, 'Alternative Constructions of Tobin's q: An Empirical Comparison', Journal of Empirical Financial 1, 313-341.
-
(1994)
Journal of Empirical Financial
, vol.1
, pp. 313-341
-
-
Perfect, S.B.1
Wiles, K.W.2
-
40
-
-
0001373213
-
An empirical analysis of dynamic, nonprice competition in an oligopolistic industry
-
Roberts, Mark J. and Larry Samuelson, 1988, 'An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry, Rand Journal of Economics 19, 200-220.
-
(1988)
Rand Journal of Economics
, vol.19
, pp. 200-220
-
-
Roberts, M.J.1
Samuelson, L.2
-
41
-
-
0034423944
-
Uncertainty and the size distribution of rewards from innovation
-
Scherer, F. M., Dietmar Harhoff and Jörg Kukies, 2000, 'Uncertainty and the Size Distribution of Rewards from Innovation', Journal of Evolutionary Economics 10, 175-200.
-
(2000)
Journal of Evolutionary Economics
, vol.10
, pp. 175-200
-
-
Scherer, F.M.1
Harhoff, D.2
Kukies, J.3
-
42
-
-
79851498032
-
Product differentiation advantages of pioneering brands
-
Schmalensee, Richard, 1982, 'Product Differentiation Advantages of Pioneering Brands', American Economic Review 72, 349-366.
-
(1982)
American Economic Review
, vol.72
, pp. 349-366
-
-
Schmalensee, R.1
-
43
-
-
0000743060
-
'Tobin's q and the structure-perfomance relationship
-
Smirlock, Michael, Thomas Gilligan and William Marshall, 1984, 'Tobin's q and the Structure-Perfomance Relationship', American Economic Review 74, 1051-1060.
-
(1984)
American Economic Review
, vol.74
, pp. 1051-1060
-
-
Smirlock, M.1
Gilligan, T.2
Marshall, W.3
-
44
-
-
84934181375
-
Advertising in consumer goods industries: Durability, economies of scale, and heterogeneity
-
Thomas, Lacy Glenn, 1989, 'Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity', Journal of Law and Economics 32, 163-193.
-
(1989)
Journal of Law and Economics
, vol.32
, pp. 163-193
-
-
Thomas, L.G.1
-
45
-
-
33947716845
-
Schumpeterian competition in alternative technological regimres
-
Winter, Sidney G., 1984, 'Schumpeterian Competition in Alternative Technological Regimres', Journal of Economic Behavior and Organization 5, 287-320.
-
(1984)
Journal of Economic Behavior and Organization
, vol.5
, pp. 287-320
-
-
Winter, S.G.1
|