Essential dimensions of a marketing strategy in the hospital industry

Journal of Hospital Marketing

Volumn 11, Issue 2, 1997, Pages 39-59

  McIlwain, T F ^a   McCracken, M J ^a  

^a APPALACHIAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; HOSPITAL SERVICE; MARKETING; PRIORITY JOURNAL; SHORT SURVEY; UNITED STATES;

CHIEF EXECUTIVE OFFICERS, HOSPITAL; DATA COLLECTION; HEALTH CARE SURVEYS; HEALTH SERVICES RESEARCH; HOSPITAL ADMINISTRATION; LEADERSHIP; MARKETING OF HEALTH SERVICES; MODELS, ORGANIZATIONAL; UNITED STATES;

EID: 0031014742     PISSN: 08837570     EISSN: None     Source Type: Journal    
DOI: 10.1300/J043v11n02_04     Document Type: Short Survey

References (17)