International strategic alliances: The impact of behavioral characteristics on success

Journal of Euromarketing

Volumn 10, Issue 1, 2001, Pages 71-98

  Kauser, Saleema ^a   Shaw, Vivienne ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Behavioral characteristics; International strategic alliances; Performance

Indexed keywords

CORPORATE STRATEGY; FOREIGN DIRECT INVESTMENT; PARTNERSHIP APPROACH; STRATEGIC APPROACH;

EID: 0035574472     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v10n01_05     Document Type: Article

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