Extending the effectiveness of simulation-based DSS through genetic algorithms

Information and Management

Volumn 39, Issue 1, 2001, Pages 53-65

  Fazlollahi, Bijan ^a   Vahidov, Rustam ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b John Molson School of Business   (Canada)

Author keywords

Decision support systems; Fuzzy sets; Genetic algorithms; Marketing mix management; Simulation

Indexed keywords

COMPUTER SIMULATION; FUZZY SETS; GENETIC ALGORITHMS; MARKETING; MONTE CARLO METHODS; OPTIMIZATION; PROBLEM SOLVING;

MARKETING MIX MANAGEMENT; NEAR-OPTIMAL SOLUTIONS;

DECISION SUPPORT SYSTEMS;

EID: 0035501761     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-7206(01)00079-9     Document Type: Article

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