Optimal designs for 2k paired comparison experiments

Communications in Statistics - Theory and Methods

Volumn 30, Issue 10, 2001, Pages 2149-2171

  Street, Deborah J ^a   Bunch, David S ^b   Moore, Beverley J ^a  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Choice experiment; Conjoint analysis; Stated preference models

Indexed keywords

EID: 0035474796     PISSN: 03610926     EISSN: None     Source Type: Journal    
DOI: 10.1081/STA-100106068     Document Type: Review

References (14)

1. Louviere, J.J.; Woodworth, G. Design and analysis of simulated consumer choice or allocation experiments: An approach based on aggregated data. Journal of Marketing Research, 1983, 20, 350-367.
2. Chrzan, K.; Orme, B. An overview and comparison of design strategies for choice-based conjoint analysis, from http://www.sawtoothsoftware.com/TechPap.htm#gencon, 2000.
3. Haaijer, R.; Wedel, M.; Vriens, M.; Wansbeek, T. Unitility covariances and context effects in conjoint MNP models, Marketing Science, 1998, 17, 236-252.
4. Arora, N.; Allenby, G.M.; Ginter, J.L. A hierarchical Bayes model of primary and secondary demand, Marketing Science, 1998, 17, 29-44.
5. Ben-Akiva, M.; Morikawa, T. Estimation of travel demand models from multiple data sources, in Transportation and Traffic Theory, M. Koshi (ed.), Elsevier, North Holland, 1990, 461-476.
6. Anderson, D.; Borgers, A.; Ettema, D.; Timmermans, H. Estimating availability effects in travel choice modeling: A stated choice approach, Transportation Research Record, 1992, 1357, 51-65.
7. Graf, M.; Tanner, D.; Swinyard, W. Optimising the delivery of patient and physician satisfaction: A conjoint analysis approach, Health Care Management Review, 1993, 18, 34-43.
8. Liefeld, J.P. The relative importance of size, content and pictures on cigarette package warning messages, Health Canada, Ottawa, 2000.
9. El-Helbawy, A.T.; Bradley, R.A. Treatment contrasts in paired comparisons: Large-sample results, applications and some optimal designs, Journal of the American Statistical Association, 1978, 73, 831-839.
10. n factorial paired comparison experiments, Communications in Statistics - Theory and Methods, 1984, 13, 2827-2845.
11. El-Helbawy, A.T.; Ahmed, E.A.; Alharbey, A.H. Optimal designs for asymmetrical factorial paired comparison experiments, Communications in Statistics - Simulation and Computation, 1994, 23, 663-681.
12. van Berkum, E.E.M. Optimal paired comparison designs for factorial and quadratic models. Journal of Statistical Planning and Inference, 1987, 15, 265-278.
13. Offen, W.W.; Littell, R.C. Design of paired comparison experiments when treatments are levels of a single quantitative variable. Journal of Statistical Planning and Inference, 1987, 15, 331-346.
14. Bunch, D.S.; Louviere, J.J.; Anderson, D.A. A comparison of experimental design strategies for choice-based conjoint analysis with generic-attribute multinomial logit models, Working paper, Graduate School of Management, UC Davis, 1996.