Effect of package design on evaluation of OTC medication information

Journal of Social and Administrative Pharmacy

Volumn 18, Issue 1, 2001, Pages 24-34

  Sansgiry, S S ^a   Cady, P S ^a   Sansgiry, S ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

Labeling; Medications; Over the counter; Package design; Vividness

Indexed keywords

ANALGESIC AGENT; NON PRESCRIPTION DRUG;

ADOLESCENT; ADULT; ANALGESIA; ARTICLE; CLINICAL TRIAL; COMMON COLD; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; DRUG DESIGN; DRUG INFORMATION; DRUG MARKETING; DRUG PACKAGING; FEMALE; HEALTH CARE QUALITY; HUMAN; HUMAN CELL; HUMAN TISSUE; MAJOR CLINICAL STUDY; MALE; PATIENT ATTITUDE; PRESCRIPTION; RANDOMIZED CONTROLLED TRIAL; SIMULATION;

EID: 0035097906     PISSN: 02810662     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (20)

1. The elaboration likelihood model of persuasion
2. An investigative model evaluating how consumers process pictorial information on nonprescription medication labels
3. OTC line extensions near overload stage at retail
4. Stalking the elusive vividness effect
5. The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages
6. Detecting and explaining vividness effects in attitudinal judgment
7. How does the shape of ads affect readership
8. Effect of picture size and color on brand attitude responses in print advertising
9. Independence of memory for categorically different colors and shape
10. Are product attribute beliefs the only mediator of advertising effects on brand attitudes?
11. Consumer information processing of OTC drug label information
12. Attitude toward the Ad and Brand Choice