An investigative model evaluating how consumers process pictorial information on nonprescription medication labels

Health Marketing Quarterly

Volumn 14, Issue 4, 1997, Pages 71-90

  Sansgiry, Sujit S ^a   Cady, Paul S ^a  

^a IDAHO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

NON PRESCRIPTION DRUG;

ADOLESCENT; ADULT; AGE; AGED; ARTICLE; COMPARATIVE STUDY; CONSUMER; DECISION MAKING; DRUG LABELING; FEMALE; HUMAN; MALE; MENTAL FUNCTION; MIDDLE AGED; PERCEPTION; PSYCHOLOGICAL MODEL; QUESTIONNAIRE; STANDARD; STATISTICS; UNITED STATES;

ADOLESCENT; ADULT; AGE FACTORS; AGED; AGED, 80 AND OVER; CONSUMER SATISFACTION; DECISION MAKING; DRUG LABELING; DRUGS, NON-PRESCRIPTION; FEMALE; HUMANS; MALE; MENTAL PROCESSES; MIDDLE AGED; MODELS, PSYCHOLOGICAL; PERCEPTION; QUESTIONNAIRES; UNITED STATES;

EID: 0030625333     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359689709511134     Document Type: Article

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