The meaning of technological innovation in business-to-business marketing

International Journal of Technology Management

Volumn 21, Issue 5-6, 2001, Pages 628-636

  Urbaniak, Maciej ^a  

^a POZNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Poland)

Author keywords

Business to business marketing; Industrial marketing; Product innovation; Technological innovation

Indexed keywords

LIFE CYCLE; MARKETING; PRODUCT DEVELOPMENT; TECHNOLOGY TRANSFER;

BUSINESS-TO-BUSINESS MARKETING; INNOVATIONS;

INDUSTRIAL MANAGEMENT;

EID: 0035047667     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJTM.2001.002939     Document Type: Article

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