Beyond goods and services:Staging experiences and guiding transformations

Strategy & Leadership

Volumn 25, Issue 3, 1997, Pages 11-17

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EID: 84871677567     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb054585     Document Type: Review

References (4)

1. Michael Treacy and Fred Weirsema, The Discipline of Market Leaden: Choose Your Customers, Narrow Your Focus, Dominate Your Market (Reading, Mass.: Addison Wesley, 1995).
2. Steven E. Prokesch, “Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall,” Harvard Business Review, November-December 1995, p. 103.
3. J.F. Rayport and J.J. Sviokla, “Managing in the Marketspace,” Harvard Business Review, November-December 1994, pp. 141–150.
4. “Exploiting the Virtual Value Chain,” Harvard Business Review, November-December 1995, pp. 75–85.