Evaluating information in consumer advertisements of prescription drugs [3]

Annals of Pharmacotherapy

Volumn 35, Issue 11, 2001, Pages 1494-

  Sullivan, D L ^a  

^a OHIO NORTHERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ATTITUDE; CONSUMER; DRUG INDUSTRY; DRUG INFORMATION; DRUG MARKETING; LETTER; PRESCRIPTION; PRIORITY JOURNAL;

EID: 0034766530     PISSN: 10600280     EISSN: None     Source Type: Journal    
DOI: 10.1345/aph.1A082     Document Type: Letter

References (5)

1. DTC ads get mixed reviews for results
2. Drug firms boost pitch directly to consumers
3. Two reports tout benefits of direct-to-consumer advertising
4. Consumer retention of risk information from direct-to-consumer advertising
5. One-third of consumers ignore DTC print ad brief summary