Customer choice and green power marketing: A critical review and analysis of experience to date

Proceedings ACEEE Summer Study on Energy Efficiency in Buildings

Volumn 5, Issue , 2000, Pages 5365-5379

  Wiser, Ryan ^a   Bolinger, Mark ^a   Holt, Edward ^a  

^a LAWRENCE BERKELEY NATIONAL LABORATORY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ELECTRICITY; ENVIRONMENTAL IMPACT; MARKETING; RENEWABLE ENERGY RESOURCES; SALES;

GREEN POWER MARKETING;

ENVIRONMENTAL PROTECTION;

EID: 0034581297     PISSN: None     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (14)

1. Will public environmental concern lead to action on global wanning
2. A marketing orientation is the key to a sustainable energy future
3. Competitive retail markets: Tenuous ground for renewable energy
4. Green power marketing: Increasing customer demand for renewable energy
5. Emerging markets for renewable energy: The role of state policies during restructuring