Market segmentation for chocolate in Belgium and Poland

Journal of Euromarketing

Volumn 9, Issue 3, 2000, Pages 1-24

  Januszewska, Renata ^a   Viaene, Jacques ^a   Verbeke, Wim ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

Attitudes; Beliefs; Chocolate; Cultural; Psychological traits; Segmentation; Values

Indexed keywords

CONSUMPTION BEHAVIOR; CULTURAL INFLUENCE; FOOD CONSUMPTION;

BELGIUM; POLAND;

EID: 0034502961     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v09n03_01     Document Type: Article

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