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Volumn 20, Issue 3, 2000, Pages 357-371

Race, gender, and status: A content analysis of print advertisements in four popular magazines

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EID: 0034381241     PISSN: 02732173     EISSN: 15210707     Source Type: Journal    
DOI: 10.1080/027321700405090     Document Type: Article
Times cited : (36)

References (24)
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    • Allan, K.1    Coltrane, S.2
  • 4
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    • A Conceptual Replication and Extension of Erving Goffman's Study of Gender Advertisements.
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    • Belknap, P.1    Leonard, W.M.2
  • 7
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    • Black Ads Are Getting Blacker
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    • Chapko, M.1
  • 8
    • 84937317882 scopus 로고    scopus 로고
    • New Fathers and Old Stereotypes: Representations of Masculinity in 1 980's Television Advertising
    • Coltrane, Scott and Kenneth Allan. 1996. ''New Fathers and Old Stereotypes: Representations of Masculinity in 1 980's Television Advertising'' Masculinities 2:43-66.
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    • Coltrane, S.1    Allan, K.2
  • 9
    • 0002871166 scopus 로고
    • A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements.
    • Courtney, Alice E. and Sarah Wernick Lockeretz. 1971. ''A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements.'' Journal of Marketing Research 8:92-5.
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    • Courtney, A.E.1    Lockeretz, S.W.2
  • 10
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    • Women as Home Care Givers: Gender Portrayals in OTC Drug Commercials.
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    • (1992) Journal of Drug Education , vol.22 , pp. 303-312
    • Craig, R.S.1
  • 13
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    • Cambridge, MA: Harvard University Press
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    • (1976) Gender Advertisements
    • Goffman, E.1
  • 14
    • 21344494871 scopus 로고
    • Gender Stereotyping in Medical Advertising: Much Ado about Nothing.
    • Leppard, Wander, Shirley Matile Ogletree, and Emily Wallen, 1993. ''Gender Stereotyping in Medical Advertising: Much Ado about Nothing.'' Sex Roles 29:829-38.
    • (1993) Sex Roles , vol.29 , pp. 829-838
    • Leppard, W.1    Ogletree, S.M.2    Wallen, E.3
  • 17
    • 0000282992 scopus 로고
    • Women's Adoption of a Business Uniform: A Content Analysis of Magazine Advertisements.
    • Saunders, Carol S. and Bette A. Stead. 1986. ''Women's Adoption of a Business Uniform: A Content Analysis of Magazine Advertisements.'' Sex Roles 15:197-205.
    • (1986) Sex Roles , vol.15 , pp. 197-205
    • Saunders, C.S.1    Stead, B.A.2
  • 18
    • 0347176671 scopus 로고
    • Children, Television, and Conceptions about Chores, Attitudes, and Behaviors.
    • Signorielli, N. and M. Leavs. 1992. ''Children, Television, and Conceptions about Chores, Attitudes, and Behaviors.'' Sex Roles 27:337-56.
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    • Signorielli, N.1    Leavs, M.2
  • 19
    • 84876745321 scopus 로고
    • Culture, Ideology and Black Television Images.
    • Staples, Robert and Terry Jones. 1985. ''Culture, Ideology and Black Television Images.'' Black Scholar 1 6:10-20.
    • (1985) Black Scholar , vol.1 , Issue.6 , pp. 10-20
    • Staples, R.1    Jones, T.2
  • 20
    • 0000282114 scopus 로고
    • Women's Role Portrayals in Magazine Advertising: 1958-1 983.
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  • 21
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    • Tuchman, Gaye. 1979. ''Women's Depiction by the Mass Media.'' Signs 4(3):528-42.
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    • Warren, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.