Mission statements: Are they smoke and mirrors?

Business Horizons

Volumn 43, Issue 6, 2000, Pages 23-28

  Bartkus, Barbara ^a   Glassman, Myron ^a   McAfee, R Bruce ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034311430     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0007-6813(00)80018-x     Document Type: Article

References (12)

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3. D.J. Dalrymple and L.J. Parsons, Marketing Management: Text and Cases, 6th Ed. (New York: John Wiley & Sons, 1995).
4. Stuart Davies and Keith Glaister, "Business school mission statements - The bland leading the bland?" Long Range Planning, August 1997, pp. 594-604.
5. Gregory Dess and Alex Miller, Strategic Management, 3rd Ed. (Boston: Irwin/McGraw-Hill, 1998).
6. R. Duane Ireland and Michael A. Hitt, "Mission statements: Importance, challenge, and recommendations for development," Business Horizons, May-June 1992, pp. 34-42.
7. Patricia Jones and Larry Kahaner, Say it and Live it: 50 Corporate Mission Statements that Hit the Mark (New York: Currency-Doubleday, 1995).
8. James Krohe, Jr., "Do you really need a mission statement?" Across the Board, July-August 1995, pp. 16-22.
9. Lance Leuthesser and Chiranjeev Kohli, "Corporate identity: The role of mission statements" Business Horizons, May-June 1997, pp. 59-66.
10. James R. Lucas, "Anatomy of a vision statement," Management Review, February 1998, pp. 22-27.
11. J. Paul Peter and James H. Donnelly, Jr., Marketing Management, 5th Ed. (Boston: Irwin/McGraw-Hill, 1998).
12. B. Schneider, "The people make the place," Personnel Psychology, Autumn 1987, pp. 437-453.