Alternative profitability measures and marketing channel structure: The franchise decision

Journal of Business Research

Volumn 50, Issue 2, 2000, Pages 217-224

  Kaufmann, Patrick J ^a   Gordon, Richard M ^b   Owers, James E ^c  

^a BOSTON UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

^c GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034311361     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00035-1     Document Type: Article

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