메뉴 건너뛰기




Volumn 113, Issue 3, 2000, Pages 387-404

A comparison of concurrent and retrospective verbal protocol analysis

(2)  Kuusela, Hannu a   Paul, Pallab a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMPARATIVE STUDY; DECISION MAKING; HUMAN; INFORMATION PROCESSING; METHODOLOGY; RETROSPECTIVE STUDY; TIME;

EID: 0034277023     PISSN: 00029556     EISSN: None     Source Type: Journal    
DOI: 10.2307/1423365     Document Type: Review
Times cited : (267)

References (39)
  • 1
    • 0011450591 scopus 로고
    • Subjects' information processing in information display board studies
    • H. K. Hunt (Ed.), Ann Arbor, MI: Association for Consumer Research
    • Arch, D. C., Bettman, J. R., & Kakkar, P. (1978). Subjects' information processing in information display board studies. In H. K. Hunt (Ed.), Advances in Consumer Research, 5, 555-559. Ann Arbor, MI: Association for Consumer Research.
    • (1978) Advances in Consumer Research , vol.5 , pp. 555-559
    • Arch, D.C.1    Bettman, J.R.2    Kakkar, P.3
  • 2
    • 0041060443 scopus 로고    scopus 로고
    • Protocol analysis as a tool for behavioral analysis
    • Austin, J., & Delaney, P. F. (1998). Protocol analysis as a tool for behavioral analysis. Analysis of Verbal Behavior, 15, 41-56.
    • (1998) Analysis of Verbal Behavior , vol.15 , pp. 41-56
    • Austin, J.1    Delaney, P.F.2
  • 5
    • 0001685244 scopus 로고
    • Effects of prior knowledge and experience and phase of the choice processes on consumer decision processes: A protocol analysis
    • Bettman, J. R., & Park, C. W. (1980). Effects of prior knowledge and experience and phase of the choice processes on consumer decision processes: A protocol analysis. Journal of Consumer Research, 7, 234-248.
    • (1980) Journal of Consumer Research , vol.7 , pp. 234-248
    • Bettman, J.R.1    Park, C.W.2
  • 6
    • 0039470931 scopus 로고
    • Experiences with the Bettman-Park protocol coding scheme
    • Biehal, G., & Chakravarti, D. (1982a). Experiences with the Bettman-Park protocol coding scheme. Journal of Consumer Research, 8, 442-448.
    • (1982) Journal of Consumer Research , vol.8 , pp. 442-448
    • Biehal, G.1    Chakravarti, D.2
  • 7
    • 0001332166 scopus 로고
    • Information-presentation format and learning goals as determinants of consumers' memory retrieval and choice processes
    • Biehal, G., & Chakravarti, D. (1982b). Information-presentation format and learning goals as determinants of consumers' memory retrieval and choice processes. Journal of Consumer Research, 8, 431-441.
    • (1982) Journal of Consumer Research , vol.8 , pp. 431-441
    • Biehal, G.1    Chakravarti, D.2
  • 8
    • 0000960311 scopus 로고
    • Consumers' use of memory and external information in choice: Macro and micro processing perspectives
    • Biehal, G., & Chakravarti, D. (1986). Consumers' use of memory and external information in choice: Macro and micro processing perspectives. Journal of Consumer Research, 12, 382-405.
    • (1986) Journal of Consumer Research , vol.12 , pp. 382-405
    • Biehal, G.1    Chakravarti, D.2
  • 9
    • 0039470933 scopus 로고
    • The effects of concurrent verbalization on choice processing
    • Biehal, G., & Chakravarti, D. (1989). The effects of concurrent verbalization on choice processing. Journal of Consumer Research, 26, 84-96.
    • (1989) Journal of Consumer Research , vol.26 , pp. 84-96
    • Biehal, G.1    Chakravarti, D.2
  • 10
    • 0010803039 scopus 로고
    • Basic cognitive ability measures as predictors of consumer information processing strategies
    • Capon, N., & Davis, R. (1984). Basic cognitive ability measures as predictors of consumer information processing strategies. Journal of Consumer Research, 11, 551-563.
    • (1984) Journal of Consumer Research , vol.11 , pp. 551-563
    • Capon, N.1    Davis, R.2
  • 11
    • 84965372463 scopus 로고
    • Telling what we know: The use of verbal report methodologies in psychological research
    • September
    • Crutcher, R. J. (1994, September). Telling what we know: The use of verbal report methodologies in psychological research. Psychological Science, 5, 241-244.
    • (1994) Psychological Science , vol.5 , pp. 241-244
    • Crutcher, R.J.1
  • 12
    • 0009125145 scopus 로고
    • Protocols in consumer research: Problems, methods and uses
    • Douglas, S. P., Craig, S. C., & Faivre, J. P. (1981). Protocols in consumer research: Problems, methods and uses. Research in Marketing, 5, 29-58.
    • (1981) Research in Marketing , vol.5 , pp. 29-58
    • Douglas, S.P.1    Craig, S.C.2    Faivre, J.P.3
  • 15
    • 21844509947 scopus 로고
    • Verbal protocol analysis
    • March
    • Green, A. (1995, March). Verbal protocol analysis. The Psychologist, 126-129.
    • (1995) The Psychologist , pp. 126-129
    • Green, A.1
  • 16
    • 0040656387 scopus 로고    scopus 로고
    • Protocol analysis and the "silent dog" method of analyzing the impact of self-generated rules
    • Hayes, S. C., White, D., & Bissett, R. T. (1998). Protocol analysis and the "silent dog" method of analyzing the impact of self-generated rules. Analysis of Verbal Behavior, 15, 57-63.
    • (1998) Analysis of Verbal Behavior , vol.15 , pp. 57-63
    • Hayes, S.C.1    White, D.2    Bissett, R.T.3
  • 17
    • 0000239711 scopus 로고
    • Compensatory choice models of noncompensatory processes: The effect of varying context
    • Johnson, E. J., & Meyer, R.J. (1984). Compensatory choice models of noncompensatory processes: The effect of varying context. Journal of Consumer Research, 11, 528-541.
    • (1984) Journal of Consumer Research , vol.11 , pp. 528-541
    • Johnson, E.J.1    Meyer, R.J.2
  • 18
    • 0002804215 scopus 로고
    • Product familiarity and learning new information
    • Johnson, E. J., & Russo, E. J. (1984). Product familiarity and learning new information. Journal of Consumer Research, 11, 542-550.
    • (1984) Journal of Consumer Research , vol.11 , pp. 542-550
    • Johnson, E.J.1    Russo, E.J.2
  • 20
    • 85135318621 scopus 로고    scopus 로고
    • Expertise effects on prechoice decision processes and final outcomes: A protocol analysis
    • Kuusela, H., Spence, M. T., & Kanto, A. J. (1998). Expertise effects on prechoice decision processes and final outcomes: A protocol analysis. European Journal of Marketing, 32, 5-6, 559-76.
    • (1998) European Journal of Marketing , vol.32 , pp. 5-6
    • Kuusela, H.1    Spence, M.T.2    Kanto, A.J.3
  • 21
    • 0002674217 scopus 로고
    • Memory and attentional factors in consumer choice: Concepts and research methods
    • Lynch, J. G., Jr., & Srull, T. K. (1982). Memory and attentional factors in consumer choice: Concepts and research methods. Journal of Consumer Research, 9, 18-37.
    • (1982) Journal of Consumer Research , vol.9 , pp. 18-37
    • Lynch J.G., Jr.1    Srull, T.K.2
  • 22
    • 0343468534 scopus 로고
    • Telling more than we can know: Verbal reports on mental processes
    • Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259.
    • (1977) Psychological Review , vol.84 , pp. 231-259
    • Nisbett, R.E.1    Wilson, T.D.2
  • 23
    • 84965395299 scopus 로고
    • Thinking aloud: Insights into information processing
    • September
    • Payne, J. W. (1994, September). Thinking aloud: Insights into information processing. Psychological Science, 5, 241-248.
    • (1994) Psychological Science , vol.5 , pp. 241-248
    • Payne, J.W.1
  • 25
    • 0011963647 scopus 로고
    • Generating thinking-aloud protocols: Impact on the narrative writing of college students
    • Spring
    • Ransdell, S. (1995, Spring). Generating thinking-aloud protocols: Impact on the narrative writing of college students. American Journal of Psychology, 108(1), 89-98.
    • (1995) American Journal of Psychology , vol.108 , Issue.1 , pp. 89-98
    • Ransdell, S.1
  • 26
    • 0011091360 scopus 로고
    • The informational basis of self-reports: A preliminary study
    • J. C. Olson (Ed.), Ann Arbor, MI: Association for Consumer Research
    • Rip, P. D. (1980). The informational basis of self-reports: A preliminary study. In J. C. Olson (Ed.), Advances in Consumer Research, 7, 140-145. Ann Arbor, MI: Association for Consumer Research.
    • (1980) Advances in Consumer Research , vol.7 , pp. 140-145
    • Rip, P.D.1
  • 27
    • 0009435688 scopus 로고
    • A software system for the collection of retrospective protocols prompted by eye fixations
    • Russo, J. E. (1979). A software system for the collection of retrospective protocols prompted by eye fixations. Behavioral Research Methods and Instrumentation, 11(2), 177-179.
    • (1979) Behavioral Research Methods and Instrumentation , vol.11 , Issue.2 , pp. 177-179
    • Russo, J.E.1
  • 29
    • 0040062779 scopus 로고
    • What do consumers know about familiar products?
    • J. C. Olson (Ed.), Ann Arbor, MI: Association for Consumer Research
    • Russo, J. E., & Johnson, E. J. (1980). What do consumers know about familiar products? In J. C. Olson (Ed.), Advances in Consumer Research, 7, 417-423. Ann Arbor, MI: Association for Consumer Research.
    • (1980) Advances in Consumer Research , vol.7 , pp. 417-423
    • Russo, J.E.1    Johnson, E.J.2
  • 31
    • 0016808018 scopus 로고
    • An eye fixation analysis of multialternative choice
    • Russo, J. E., & Rosen, L. D. (1975). An eye fixation analysis of multialternative choice. Memory & Cognition, 3(3), 267-276.
    • (1975) Memory & Cognition , vol.3 , Issue.3 , pp. 267-276
    • Russo, J.E.1    Rosen, L.D.2
  • 33
    • 0040656385 scopus 로고
    • How valid are product descriptions and protocols in choice experiments?
    • Smead, R. J., Wilcox, J. B., & Wilkes, R. E. (1981). How valid are product descriptions and protocols in choice experiments? Journal of Consumer Research, 8, 37-42.
    • (1981) Journal of Consumer Research , vol.8 , pp. 37-42
    • Smead, R.J.1    Wilcox, J.B.2    Wilkes, R.E.3
  • 34
    • 33748364945 scopus 로고
    • Extensions of the cognitive response approach to predicting post-advertisement attitudes
    • W. D. Wells & T. Jonas (Eds.), Mahwah, NJ: Erlbaum
    • Stephens, D. L., & Russo, J. E. (1994). Extensions of the cognitive response approach to predicting post-advertisement attitudes. In W. D. Wells & T. Jonas (Eds.), Measuring advertising effectiveness. Mahwah, NJ: Erlbaum.
    • (1994) Measuring Advertising Effectiveness
    • Stephens, D.L.1    Russo, J.E.2
  • 35
    • 0002274257 scopus 로고
    • Consumer knowledge: Effects on evaluation strategies mediating consumer judgments
    • Sujan, M. (1985). Consumer knowledge: Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research, 12, 16-31.
    • (1985) Journal of Consumer Research , vol.12 , pp. 16-31
    • Sujan, M.1
  • 37
    • 84965383841 scopus 로고
    • The proper protocol: Validity and completeness of verbal reports
    • September
    • Wilson, T. D. (1994, September). The proper protocol: Validity and completeness of verbal reports. Psychological Science, 5, 249-252.
    • (1994) Psychological Science , vol.5 , pp. 249-252
    • Wilson, T.D.1
  • 38
    • 0026110450 scopus 로고
    • Thinking too much: Introspection can reduce the quality of preferences and decisions
    • Wilson, T. D., & Schooler, J. W. (1991). Thinking too much: Introspection can reduce the quality of preferences and decisions. Journal of Personality and Social Psychology, 60, 181-192.
    • (1991) Journal of Personality and Social Psychology , vol.60 , pp. 181-192
    • Wilson, T.D.1    Schooler, J.W.2
  • 39
    • 0011134347 scopus 로고
    • Retrospective reports on consumers' decision processes
    • J. C. Olson (Ed.), Ann Arbor, MI: Association for Consumer Research
    • Wright, P. L., & Rip, P. D. (1980). Retrospective reports on consumers' decision processes. In J. C. Olson (Ed.), Advances in Consumer Research, 7, 146-147. Ann Arbor, MI: Association for Consumer Research.
    • (1980) Advances in Consumer Research , vol.7 , pp. 146-147
    • Wright, P.L.1    Rip, P.D.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.